The Strategic Role of Marketing in RevOps
Revenue Operations is no longer a buzzword. It is the core of a modern go-to-market strategy. Forrester confirms that aligning marketing, sales, and customer success is essential for strategic growth. This framework unifies GTM teams under a common way of working that...
Forecasting Subscription vs. Transactional Sales Guide
The subscription economy is growing quickly, with the global market for billing management projected to hit around USD 32.86 billion by 2034. This growth raises the bar for revenue leaders who need reliable forecasts, yet many are still using a playbook built for a...
Blueprint for GTM and RevOps Alignment for A Predictable Growth
Despite companies reducing sales quotas by an average of 13.3%, our new 2025 Benchmarks Report found that nearly 77% of sellers still missed their number. This highlights a massive gap between go-to-market strategy and execution. Ambitious plans often fail because of...
Marketing-Sourced vs. Sales-Sourced Quotas
The quota attainment crisis is no longer a secret. A staggering 84% of sales reps missed it last year, and the problem runs deeper than just setting the right number. Even when companies lower their targets, the gap persists. Fullcast’s 2025 GTM Benchmarks Report...
