Accelerate Your Sales with Precise Lead Routing

Fullcast’s territory-based routing software ensures that leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.

Boost Your Speed to Lead

Quick lead responses, enhanced sales productivity, and hitting revenue goals are all in a day’s work with Fullcast. Instantly route leads from web, manual entries, or bulk uploads to your reps with our auto-routing system.

Engage Leads in Minutes

Fullcast allows you to set your routing logic once and forget about it. When account or territory changes occur, everything stays in sync automatically—no spreadsheets, code changes, or headaches required.
two man working and looking in the tablet

Automated Routing Solutions

Lead Routing

Automate lead assignment directly within Salesforce.

Account Routing

Account Routing

Automatically assign new accounts to the right people and roles.
Contact Routing

Contact Routing

Route new contacts to the correct sales reps or teams based on customized policies.

Opportunity Routing

Opportunity Routing

Assign incoming opportunities to the appropriate person, team, or role.

Case Routing

Case Routing

Route incoming cases in accordance with your sales strategy.
Subscription Routing

Subscription Routing

Ensure that new subscription opportunities are assigned to the right team member.

Get Decision-Makers in Front of Reps Quickly with Fullcast

Design Your Plan from a Single Source of Truth

Consolidate Your RevOps Tech Stack

Spend less time configuring systems and more time closing calls with our end-to-end GTM planning platform.

Customize Routing Policies

Create routing policies based on various attributes like territory, skills, role, or logged-in status. Alternatively, assign leads on a round-robin basis to ensure fair distribution.

Speed Up Your Process

Set and track SLAs to ensure that leads, opportunities, and accounts are addressed immediately, enhancing the prospect and customer experience.

Why Choose Fullcast?

Instant Routing

Distribute leads in real time, ensuring they reach the right hands in minutes.


Automatically qualify and route leads, reducing manual work and speeding up response times.

SLA Compliance

Track and automate actions based on SLAs to ensure timely follow-ups.

Push Notifications

Alert team members instantly with push notifications.

Seamless Integrations

Integrate effortlessly with the apps your team already uses.

Enhanced Engagement

Improve engagement with auto-initiated cadences and reduce response times by routing leads to sequences.


Customer Spotlight: Udemy Partners with Fullcast to Refine GTM Operations Year-Round

Udemy leverages Fullcast to continually refine GTM execution. In a recent quarter-over-quarter comparison, the company saw the following improvements:

  • 46% decrease in the number of rerouted leads
  • 32% decrease in the number of leads without best-matched accounts
  • Increase from 82% to 86% success in meeting SLAs for lead response time


What Our Customers Say About

Trade Meeting Time for Customer Time

“I would argue that without a tool like Fullcast, you cannot efficiently manage a collaborative territory planning process for an organization of any scale. . . . With Fullcast, we’re trading internal meeting time for customer-facing time.”

Clay Blanchard
VP Sales Operations, Sprout Social

Make Your Job Easier

“What I really like about Fullcast is the ease of use and the simplicity of the platform, and the fact that it is integrated fully with Salesforce. We decided to use Fullcast for the full go-to-market process in terms of not just account assignments, not just the territory mapping, etc., but also the routing piece. It truly made my life easier and my team’s life easier.”

Christine Dorrion
Former VP Global Revenue Operations and Enablement, Degreed

Enjoy Flexibility and Reliability

“The product is flexible and reliable. The best part of Fullcast, which sets them apart from their competitors are their people. They feel like an extension of our business. They are responsive and take care of our needs just like someone who is on the internal team.”

Nicole L.

Simplify your GTM Strategies

“Fullcast’s ability to adapt to our business needs has been top-notch. Our territory management and segmentation is complicated and has gone through many iterations, but the implementation guidance from Fullcast has been great.”

Verified User in Marketing and Advertising

Utilize User-Friendly Implementation

“The Territory Planning and Management module is very easy to learn, implement and use. It helps remove substantial manual work that typically comes with managing Territories such as ad-hoc adjustments and assignment changes. What’s more, Fullcast’s customer support and account management is excellent.”

Scott M.
VP, Revenue Operations

Elevate your Operations

“The platform’s advanced range of features matched with their dedicated and knowledgeable team makes an unbeatable combination that has dramatically enhanced our efficiency.”

Ben S.

Gain Expert Support and Assistance

“Whether a new rep is coming onboard, or moving onto their next Journey, it only takes a few clicks to have the right AE’s, BDR’s, SE’s & CSMs assigned. The Fullcast team I have the opportunity to work with on a weekly basis go above and beyond to help anytime I am in need of assistance.”

Michael K.

Simplify Lead Routing

“We use [Fullcast] for assigning leads to SDR’s post marketing qualification, target account match (lead to account match), and lead priorities. The above process is processed smoothly without any hassle and technical glitches.”

Anil M.
Sr. Manager Marketing Ops

Save Time and Simplify

“Developing territories then rolling up revenue and profitability information into our annual sales plan model took 2 to 3x more time than before we implemented Fullcast. Fullcast is a relatively simple tool to use, we were able to explore many more planning scenarios, and we could recalibrate our sales plan at any time during the year if something changed.”

Verified User in Information Technology and Services

Streamline Your GTM Strategy with AI

“A comprehensive, all-in-one solution for Go-to-Market (GTM) planning and sales operations management. By consolidating multiple functions and tools into a single platform, Fullcast makes it easier for companies to manage their GTM strategy and sales operations in one place. Fullcast uses AI-driven scenario modeling to help companies make better business decisions.”

Riya R.

Enjoy Exceptional Customer Service

“The best part about using Fullcast is working with the Fullcast team. From project scope to go live, support has been exceptional. Amazing experience working with their team.”

Jared V.
Salesforce Admin

Map Territories with Ease

“Easy to use visual mapping feature that provided the ability to build territories from the country, state, zip code levels. The ability to move named accounts from one territory to another and model what that change will impact prior to committing to the change.”

Verified User in Computer Software

Make Team Management Easy

“Fullcast has been instumental in helping us get a hold of account team management and territory planning. Beyond Account team/territory planning it stands out for its user-friendly interface and exceptional customer support”

Verified User in Information Technology and Services

Seamlessly Integrate with Salesforce

“Seamless connection to Tool has a user friendly UI that enables creating policies easily besides having ability to create complex workflows with SFDC.”

Verified User in Computer Software

Maximize Your Territories

“Fullcast’s integration with Salesforce is reliable, accurate, and easy to manage. Fullcast provides ample detail on proposed/difference account movements to test logic and routing changes to our territory hierarchy. The team at Fullcast has been nothing but timely, helpful, and supportive as well.”

Verified User in Computer Software

Gain Unmatched Visibility

“Territory planning is very easily visualized and the related metrics and KPIs make building territories much easier than in a spreadsheet. The ability to create books that are set and just assign a rep once they onboard.”

April M.
Manager, Sales Operations

Implement Solutions Easily

“Great platform/system out of the box, easy setup and connection to Salesforce, wonderful support team. Used for routing Marketo leads to proper lead owner in Salesforce after Marketing Qualification.”

Verified User in Information Technology and Services

Gain Flexibility for Lead Routing and Opportunities

“Fullcast is a brilliant tool that our organization utilizes for routing leads and opportunities. I love the flexibility that fullcast has with their tool with regards to what can be routed and how. Being able to utilize any fields as a criteria to route opened the door for us in routing not only by region, but also preferred language, MQL reasons, etc.”

Verified User in Information Technology and Services

Get Up and Running in Hours

“Far easier to get going with Fullcast than my experiences with Anaplan or Adaptive which often require millions of dollars and 6-12 months of professional services. With Fullcast you can be up and running in hours or days, especially if you have less than 100 reps or so.”

Verified User in Information Technology and Services

Automate Territory Planning

“Takes me out of excel sheets and helps me plan out territories more effectively and in less time.”

Kershia N.

Move Accounts and Export Reports

“Click and drag feature for moving accounts between nodes. Nice reports.”

Brian B.

Maximize Lead Routing

“It is most helpful for lead routing between our different business segments”

Verified User in E-Learning


Frequently Asked Questions

Can I share my plans, models, etc. with colleagues for collaboration?

Yes! Since Fullcast is cloud-based, it’s super easy to share all of your plans and data with whomever you choose. No more digging through your files for the right spreadsheet—it’s all there on the Fullcast platform.

Will my data and strategy information be secure with Fullcast?

Your data and confidential company strategies will always be completely safe with Fullcast. We take our clients’ security very seriously, and we’ll always take whatever precautions necessary to ensure that your data remains safe.

Do I need any additional software to integrate with Salesforce?

Nope! It’s easy to connect Fullcast to your existing Salesforce accounts (or any of our current integration partners). Just follow the guidelines provided in the platform and contact the Fullcast team if you run into any issues along the way.

How long will it take for changes to translate from Fullcast to Salesforce?

Any changes you make in the Fullcast platform will be pushed to Salesforce instantaneously. No waiting for spreadsheet updates or uploads—just the information you need as soon as you need it.

Can I assign territories based on nongeographic criteria?

You can assign territories based on any firmographics that make sense for your business. Geographic location is just one of the many criteria you can use to sort and assign territories. You can also assign territories based on size, industry, budget, and more.

Will changes in Salesforce (sales, pipeline changes, etc.) be reflected back to Fullcast automatically?

Yes! Two-way integration means that any changes that occur within Salesforce will also be sent to Fullcast, so you can plan your strategy with confidence, knowing that you’re working with the most up-to-date sales data possible.