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Pipeline and Survey Results Analyzed by Fullcast
Well-Qualified Deals Win 6.3x More Often
CRO Confidence is Slipping
Closed Won Deals Follow a Disciplined Qualification Journey
Top Performers Disqualify Rigorously for Maximum Efficiency
Logo Acquisitons are 8x More Efficient with ICP Fit Accouts
High ICP Fit accounts deliver 5.1x higher LTV
State of GTM in 2025 H1: Seller Performance
High ICP accounts make up only 23% of the pipeline
Only 36% of Deals Pass Discovery With Written Qualification
