The RevOps Advantage
How to Maximize Your Revenue Teams’ Potential
Available Wherever You Buy Books
Coming Sept. 9, 2025!
Contributions from Leaders Who Built RevOps at:
Unlock the Strategic Playbook for High-Performance Growth
What if your revenue team could operate like a world-class pit crew?
In The RevOps Advantage, Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran and reveal why RevOps is more than just a supporting function; it’s your organization’s ultimate competitive edge.
This book offers a step-by-step roadmap to align your teams, streamline your processes, and harness the power of automation to outpace the competition. Whether you’re a CEO, RevOps leader, sales executive, or investor, this is the RevOps guide you’ve been waiting for.
Read The First 25 Pages Now
- Praise for The RevOps Advantage
- Table of Contents
- Introduction
- Chapter 1: Why We Need RevOps
About the Authors
Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran are seasoned RevOps pioneers who have scaled multiple companies to successful exits and built high-performance revenue teams from the ground up. At Fullcast, they’re transforming how businesses plan, execute, and scale smarter.
Ryan
Westwood
Co-Founder & CEO
Fullcast
Dr. Amy
Osmond Cook
Co-Founder & CMO
Fullcast
Bala Balabaskaran
Co-Founder & CTO
