Go-to-Market leaders are often asked to predict the future—for example, that customer success will expand its office space, marketing will implement new software, or that two sales reps will be promoted, four will leave, and only one will return. Wouldn’t it be great...
Because acquiring a new customer is four to five times more expensive than retaining a current one, the importance of customer success (CS) has never been more important. To support the scalability of the CS function, there are now a plethora of CS tools that help...
With changes on the financial, industrial, and political fronts, the territory plan that made sense in January may be different in May. Research found that 78 percent of business professionals credit AI-supported automation for helping them pull insights from data...
Let’s say you want to open a lemonade stand. Before setting it up, you should know how many people might buy lemonade from you. Focusing on market size would help. Market sizing is the practice of gauging the size of your company’s potential customer pool. For a...
We’re thrilled to share that Fullcast has garnered significant accolades in the Spring 2024 G2 reports, reinforcing our position as a leader in go-to-market planning and execution software and strategy. G2 is the world’s largest and most trusted software marketplace....
