MEET YOUR REVOPS MANAGEMENT SOLUTION
Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.
Our Story
Fullcast is the best sales planning and performance management software on the market. Bala Balabaskaran and Dharmesh Singh, the original founders of Fullcast, began their journey in RevOps at Salesforce. There, they spearheaded efforts to automate planning and operations, leading to Salesforce tripling its ARR and expanding its sales team threefold, while achieving the most accurate forecasting in the company’s history.
Bala was frustrated with the limitations of finance-driven platforms that didn’t serve the true needs of the RevOps community. After doing annual planning with 1,500 spreadsheets, a team of 100, and six months of work, he threw his hands in the air and said, “There must be a better way.” As it turned out, he had to build that better way himself. That was the beginning of Fullcast.
Angel investors Ryan Westwood, Lance Evanson, and Isaac Westwood recognized the potential of this groundbreaking platform and eventually joined forces with Bala, acquiring Fullcast after two years of collaboration.
Fullcast, the Go-to-Market Cloud, is a platform designed by RevOps leaders for RevOps leaders. Finally, a solution exists where RevOps is no longer an afterthought—it’s the focus.
Today Fullcast is revolutionizing the Go-to-Market landscape, empowering sales teams to thrive and grow with the support of an AI-enabled, streamlined, RevOps-first platform.
Our Mission
Fullcast’s mission is to build the Go-to-Market Cloud. We exist to remove revenue pain and provide software and strategy for go-to-market teams.
Go-to-Market Platform
Fullcast is the only platform that seamlessly connects your sales GTM planning activities with your tactical sales operations by allowing you to continuously plan your strategy and deploy changes at any time.
Capacity Planning
Territory Design
Build living, breathing territory, quota, and capacity plans without spreadsheets. Easily keep plans up to date through any assignment or strategy changes without hours of manual effort.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
AI – MarTech Integrations
Align marketing and sales efforts across the entire buyer’s journey by leveraging the power of Generative AI for unification that boosts productivity, collaboration, and performance for innovative solutions that convert, engage, and delight your customers like never before.
AI – Copilot for RevOps
AI – SmartPlan
SmartPlan enables RevOps teams to conduct complex territory planning using multiple metrics and KPIs—without the use of a single spreadsheet—in as little as 30 minutes.
Introducing Your Fullcast Leadership Team.
Our leadership team is here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.
Ryan Westwood
CEO
Amy Cook
CMO
Bala Balabaskaran
Chief Technology Officer
Isaac Westwood
COO
Aubrey Donnelly
Chief of Staff
Lance Evanson
CCO
Tim Huss
CFO
Brittany Davies
Head of People and Culture
James Platt
General Counsel
Pete Shelton
Chief Revenue Officer
Software and Services for Go-to-Market Teams
Fullcast enables users to manage every aspect of their go-to-market strategy and connects each moving part of the sales cycle to a single source of truth.
From Rolodex to AI: The Evolution of Revenue Operations
Revenue operations is undergoing a full-scale revolution. The days when sales teams relied on gut instincts, scattered spreadsheets, and the coveted Rolodex are long gone! Today, RevOps is a think tank of innovative strategies where sales, marketing, and customer...
4 Signs Your Sales and Marketing Teams Are Out of Sync
Do you feel like your marketing and sales teams are doing their own thing even though they’re supposed to be on the same page? Most salespeople admit that spending valuable time chasing what turns out to be a lousy lead feels like a punch in the gut and slaps down...
3 Common Misconceptions about Capacity Planning
Capacity planning is an exercise in supply and demand. Companies use capacity planning to determine the optimal resources.
Build a Commission Plan That Motivates Top Performers
Is your sales commission plan holding your sales team back instead of driving them forward with easier commission payment plans? Inadequate territory planning and quota management can cause misaligned priorities, missed revenue goals, and frustrated...
Leader in Revenue Operations Establishes Foundation to Support Educational Initiatives
Salt Lake City, March 12, 2025 /PRNewswire-PRWeb/ -- Fullcast, the Go-to-Market Cloud, is proud to announce the launch of the Fullcast Foundation, an initiative dedicated to strengthening educational opportunities for underserved communities. With a commitment to...
RevOps Leader Establishes Foundation to Support Education Initiatives
Fullcast, the Go-to-Market Cloud, is pleased to introduce the Fullcast Foundation—an initiative dedicated to expanding educational opportunities for underserved communities. To make a meaningful difference, Fullcast is pledging 1% of our company’s equity to...
Doug Topken: Why Attribution is the Backbone of RevOps Success
Ever feel like you're flying blind when it comes to knowing which efforts actually drive revenue? You're not alone. Organizations juggle data from marketing, sales, and customer success, but it's nearly impossible to connect the dots without accurate attribution. ...
Leveraging Market Insights to Structure Your Sales Process
It was the sales statistic heard round the world: Over 90 percent of sales teams missed reaching 80 percent or more of their quotas last year. Are challenging market conditions to blame? Perhaps inaccurate historical data? Was it an inexperienced sales team? Maybe...
4 Stats That Highlight the Influence of Women in Business & RevOps
Discover key stats demonstrating the growing influence of women in business and RevOps. Learn how their contributions are shaping the future.
AI to Cause a 25% Dip in Search Volume by 2026
Gartner's latest research predicts a significant shift in how businesses reach customers online. By 2026, traditional search engine volume is expected to decrease by 25%, with AI chatbots and other virtual agents taking over as primary sources for answering user...