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MEET YOUR REVOPS MANAGEMENT SOLUTION

Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.

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Our Story

Fullcast is the best sales planning and performance management software on the market. Bala Balabaskaran and Dharmesh Singh, the original founders of Fullcast, began their journey in RevOps at Salesforce. There, they spearheaded efforts to automate planning and operations, leading to Salesforce tripling its ARR and expanding its sales team threefold, while achieving the most accurate forecasting in the company’s history.

Bala was frustrated with the limitations of finance-driven platforms that didn’t serve the true needs of the RevOps community. After doing annual planning with 1,500 spreadsheets, a team of 100, and six months of work, he threw his hands in the air and said, “There must be a better way.” As it turned out, he had to build that better way himself. That was the beginning of Fullcast. 

Angel investors Ryan Westwood, Lance Evanson, and Isaac Westwood recognized the potential of this groundbreaking platform and eventually joined forces with Bala, acquiring Fullcast after two years of collaboration. 

Fullcast, the Go-to-Market Cloud, is a platform designed by RevOps leaders for RevOps leaders. Finally, a solution exists where RevOps is no longer an afterthought—it’s the focus.

Today Fullcast is revolutionizing the Go-to-Market landscape, empowering sales teams to thrive and grow with the support of an AI-enabled, streamlined, RevOps-first platform.

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Our Mission

Fullcast’s mission is to build the Go-to-Market Cloud. We exist to remove revenue pain and provide software and strategy for go-to-market teams. 

Go-to-Market Platform

Fullcast is the only platform that seamlessly connects your sales GTM planning activities with your tactical sales operations by allowing you to continuously plan your strategy and deploy changes at any time.

Capacity Planning

From internal forecasting to balanced Go-to-Market strategy planning, Fullcast Scenarios leverages AI-enabled modeling to optimize your sales operations. Define roles, manage assignments, and ensure that your team is ready to meet future demands.

Territory Design

Build living, breathing territory, quota, and capacity plans without spreadsheets. Easily keep plans up to date through any assignment or strategy changes without hours of manual effort.

Quota Deployment

Set realistic, attainable quotas and targets that are always up to date, even if your GTM plan is constantly changing—no spreadsheets or headaches required.

Lead Routing

Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.

Quota Deployment

Set realistic, attainable quotas and targets that are always up to date, even if your GTM plan is constantly changing—no spreadsheets or headaches required.

Lead Routing

Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.

AI – MarTech Integrations

Align marketing and sales efforts across the entire buyer’s journey by leveraging the power of Generative AI for unification that boosts productivity, collaboration, and performance for innovative solutions that convert, engage, and delight your customers like never before.

AI – Copilot for RevOps

Adapt your Go-to-Market plan in real time, reassign sales rep quotas, and keep your strategies up to date with Copilot’s intelligent automation.

AI – SmartPlan

SmartPlan enables RevOps teams to conduct complex territory planning using multiple metrics and KPIs—without the use of a single spreadsheet—in as little as 30 minutes.

Introducing Your Fullcast Leadership Team.

Our leadership team is here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.

Ryan Westwood

CEO

Amy Cook

CMO

Bala Balabaskaran

Chief Technology Officer

Isaac Westwood

COO

Aubrey Donnelly

Chief of Staff

Lance Evanson

CCO

Tim Huss

CFO

Brittany Davies

Head of People and Culture

James Platt

General Counsel

Pete Shelton

Chief Revenue Officer

Software and Services for Go-to-Market Teams

Fullcast enables users to manage every aspect of their go-to-market strategy and connects each moving part of the sales cycle to a single source of truth.

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