MEET YOUR REVOPS MANAGEMENT SOLUTION

Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.

Our Mission

Fullcast’s mission is to empower RevOps leaders to make revenue predictable and attainable.

Go-to-Market Platform

Fullcast is the only platform that seamlessly connects your sales GTM planning activities with your tactical sales operations by allowing you to continuously plan your strategy and deploy changes at any time.

Capacity Planning

From internal forecasting to balanced Go-to-Market strategy planning, Fullcast Scenarios leverages AI-enabled modeling to optimize your sales operations. Define roles, manage assignments, and ensure that your team is ready to meet future demands.

Territory Design

Build living, breathing territory, quota, and capacity plans without spreadsheets. Easily keep plans up to date through any assignment or strategy changes without hours of manual effort.

Quota Deployment

Set realistic, attainable quotas and targets that are always up to date, even if your GTM plan is constantly changing—no spreadsheets or headaches required.

Lead Routing

Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.

Quota Deployment

Set realistic, attainable quotas and targets that are always up to date, even if your GTM plan is constantly changing—no spreadsheets or headaches required.

Lead Routing

Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.

AI – MarTech Integrations

Align marketing and sales efforts across the entire buyer’s journey by leveraging the power of Generative AI for unification that boosts productivity, collaboration, and performance for innovative solutions that convert, engage, and delight your customers like never before.

AI – Copilot for RevOps

Adapt your Go-to-Market plan in real time, reassign sales rep quotas, and keep your strategies up to date with Copilot’s intelligent automation.

AI – SmartPlan

SmartPlan enables RevOps teams to conduct complex territory planning using multiple metrics and KPIs—without the use of a single spreadsheet—in as little as 30 minutes.

Our Story

Dharmesh Singh and Bala Balabaskaran, the original co-founders of Fullcast, began their journey in RevOps at Salesforce. They led efforts to automate planning and operations, resulting in Salesforce tripling its ARR and expanding the sales team threefold. They also achieved the most accurate forecasting in Salesforce’s history.

Frustrated with finance-driven platforms for RevOps, Dharmesh and Bala created the solution they wished they had. Angel investors Ryan Westwood, Amy Cook, Lance Evanson, and Isaac Westwood discovered this innovative platform and eventually decided to join forces. They purchased the company after two years of collaboration.

Our aspiration is to build a public company that revolutionizes the RevOps landscape, enabling sales teams to thrive and grow efficiently.

Introducing Your Fullcast Leadership Team.

Our leadership team is here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.

Ryan Westwood

CEO

Amy Cook

CMO

Bala Balabaskaran

Chief Technology Officer

Isaac Westwood

COO

Aubrey Donnelly

Chief of Staff

Lance Evanson

CCO

Dharmesh Singh

Chief Customer Officer

Ryan Bott

Chief Sales Officer

Brittany Davies

Head of People and Culture

Software and Services for Go-to-Market Teams

Fullcast enables users to manage every aspect of their go-to-market strategy and connects each moving part of the sales cycle to a single source of truth.

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