MEET YOUR REVOPS MANAGEMENT SOLUTION
Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.
Our Mission
Fullcast’s mission is to empower RevOps leaders to make revenue predictable and attainable.
Go-to-Market Platform
Fullcast is the only platform that seamlessly connects your sales GTM planning activities with your tactical sales operations by allowing you to continuously plan your strategy and deploy changes at any time.
Capacity Planning
Territory Design
Build living, breathing territory, quota, and capacity plans without spreadsheets. Easily keep plans up to date through any assignment or strategy changes without hours of manual effort.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
AI – MarTech Integrations
Align marketing and sales efforts across the entire buyer’s journey by leveraging the power of Generative AI for unification that boosts productivity, collaboration, and performance for innovative solutions that convert, engage, and delight your customers like never before.
AI – Copilot for RevOps
AI – SmartPlan
SmartPlan enables RevOps teams to conduct complex territory planning using multiple metrics and KPIs—without the use of a single spreadsheet—in as little as 30 minutes.
Our Story
Dharmesh Singh and Bala Balabaskaran, the original co-founders of Fullcast, began their journey in RevOps at Salesforce. They led efforts to automate planning and operations, resulting in Salesforce tripling its ARR and expanding the sales team threefold. They also achieved the most accurate forecasting in Salesforce’s history.
Frustrated with finance-driven platforms for RevOps, Dharmesh and Bala created the solution they wished they had. Angel investors Ryan Westwood, Amy Cook, Lance Evanson, and Isaac Westwood discovered this innovative platform and eventually decided to join forces. They purchased the company after two years of collaboration.
Our aspiration is to build a public company that Revolutionizes the Go-To-Market landscape, enabling sales teams to thrive and grow efficiently.
Introducing Your Fullcast Leadership Team.
Our leadership team is here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.
Ryan Westwood
CEO
Amy Cook
CMO
Bala Balabaskaran
Chief Technology Officer
Isaac Westwood
COO
Aubrey Donnelly
Chief of Staff
Lance Evanson
CCO
Brittany Davies
Head of People and Culture
Ryan Bott
Chief Sales Officer
James Platt
General Counsel
Software and Services for Go-to-Market Teams
Fullcast enables users to manage every aspect of their go-to-market strategy and connects each moving part of the sales cycle to a single source of truth.
SaaStr Annual 2024 Tackles AI and Go-to-Market Strategies in SaaS
Looking back on the past few days, Saastr Annual 2024 did not disappoint. “It was an awesome experience exposing up-and-coming SaaS companies to the broader industry,” Celena Ashcar, Fullcast go-to-market advisor, said. “I appreciated the range in hearing from...
Day Two at SaaStr Annual 2024: Explore the Future of SaaS
It’s Day Two at Saastr Annual 2024. We’ve talked with many attendees about the impact of AI technology on the Go-to-Market model and ways these innovations change how leaders manage RevOps. Did you know 90% of leaders use AI to increase how quickly they sense and...
Welcome to SaaStr Annual 2024: Day One!
Total Braindates: 124 Connections made: 8115 Hours of learning: 352 And that was just on day one. We are settled in at our fantastic Hangar East lounge location and ready to invite Saastr Annual 2024 attendees to compare the exciting new ways AI tech is...
How Does AI Impact the GTM Model? 10 Must-Know Statistics
“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.” —Ginni Rometty, Former Executive Chairman at IBM. From automating routine tasks to...
Is My Job Safe? Unraveling 4 Myths of AI and the Job Market
An estimated 56 percent of today’s workforce is using AI to automate or augment job tasks. Is your job at risk? Well, yes. But maybe not. For now. Despite its current headlining status, companies have used modern artificial intelligence since the 1980s and 90s....
Companies Are Hiring Women Leaders. You Should Too!
Coty has one. So does Clorox. Kohls has one, too. General Motors has had one since 2014. We are, of course, talking about women CEOs. In 2023, the percentage of women CEOs in Fortune 500 companies reached 10.6 percent. That’s an all-time high, with over 50 major...
RevOps vs. Sales Ops: What’s the Difference?
This article breaks down RevOps and Sales Ops roles, responsibilities, and how each contributes to business success.
Why Every Company Needs A RevOps Leader On The Exec Team
Are you moving your revenue strategy to a comprehensive RevOps model? You’re not alone. In a poll of the economy’s highest-growing companies, 75% plan to adopt a RevOps business model by 2025. While popular, RevOps is more than an idea; it’s a process that...
RevOps vs. Sales Ops: 3 Mistakes That Impact Your Bottom Line
Sales ops, RevOps—what’s the difference? They both lead to revenue growth, right? Not always. Despite the buzz around revenue operations (RevOps), it’s surprising that less than half (48 percent) of companies actually have a RevOps function. But here’s the...
4 Common Compensation-Crushing Mistakes That Cost You Big
Driving motivation, improving performance, and cultivating a positive team culture all depend on designing a compensation plan that sales representatives will appreciate. However, making the ideal plan calls for a well-rounded strategy that takes into account the...