MEET YOUR REVOPS MANAGEMENT SOLUTION
Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.
Our Story
Fullcast is the best sales planning and performance management software on the market. Bala Balabaskaran and Dharmesh Singh, the original founders of Fullcast, began their journey in RevOps at Salesforce. There, they spearheaded efforts to automate planning and operations, leading to Salesforce tripling its ARR and expanding its sales team threefold, while achieving the most accurate forecasting in the company’s history.
Bala was frustrated with the limitations of finance-driven platforms that didn’t serve the true needs of the RevOps community. After doing annual planning with 1,500 spreadsheets, a team of 100, and six months of work, he threw his hands in the air and said, “There must be a better way.” As it turned out, he had to build that better way himself. That was the beginning of Fullcast.
Angel investors Ryan Westwood, Lance Evanson, and Isaac Westwood recognized the potential of this groundbreaking platform and eventually joined forces with Bala, acquiring Fullcast after two years of collaboration.
Fullcast, the Go-to-Market Cloud, is a platform designed by RevOps leaders for RevOps leaders. Finally, a solution exists where RevOps is no longer an afterthought—it’s the focus.
Today Fullcast is revolutionizing the Go-to-Market landscape, empowering sales teams to thrive and grow with the support of an AI-enabled, streamlined, RevOps-first platform.
Our Mission
Fullcast’s mission is to build the Go-to-Market Cloud. We exist to remove revenue pain and provide software and strategy for go-to-market teams.
Go-to-Market Platform
Fullcast is the only platform that seamlessly connects your sales GTM planning activities with your tactical sales operations by allowing you to continuously plan your strategy and deploy changes at any time.
Capacity Planning
Territory Design
Build living, breathing territory, quota, and capacity plans without spreadsheets. Easily keep plans up to date through any assignment or strategy changes without hours of manual effort.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
Quota Deployment
Lead Routing
Fullcast’s territory-based routing software that ensures leads, accounts, cases, and more are seamlessly aligned with your Go-to-Market plan, optimizing every stage of your sales process.
AI – MarTech Integrations
Align marketing and sales efforts across the entire buyer’s journey by leveraging the power of Generative AI for unification that boosts productivity, collaboration, and performance for innovative solutions that convert, engage, and delight your customers like never before.
AI – Copilot for RevOps
AI – SmartPlan
SmartPlan enables RevOps teams to conduct complex territory planning using multiple metrics and KPIs—without the use of a single spreadsheet—in as little as 30 minutes.
Introducing Your Fullcast Leadership Team.
Our leadership team is here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.
Ryan Westwood
CEO
Amy Cook
CMO
Bala Balabaskaran
Chief Technology Officer
Isaac Westwood
COO
Aubrey Donnelly
Chief of Staff
Lance Evanson
CCO
Tim Huss
CFO
Brittany Davies
Head of People and Culture
James Platt
General Counsel
Pete Shelton
Chief Revenue Officer
Software and Services for Go-to-Market Teams
Fullcast enables users to manage every aspect of their go-to-market strategy and connects each moving part of the sales cycle to a single source of truth.
Achieve Agile Territory Management in Large Enterprises
Territory management is a core capability needed for sales force agility, enabling organizations to effectively navigate unpredictability and strategy changes.
Territory Management: Learn Why Agile Plans Outperform Static
Territory Management is an agile approach to territory planning. It relies on automated workflows so that runtime change can be implemented immediately.
Peter Ikladious: The Secret to Company Scaling: RevOps
What's the secret to company scaling? According to Peter Ikladious, product-led growth pioneer and RevOps expert, it's not about secrets or luck—it's strategy. Most companies talk a big game about growth, but few have the operational muscle to make it sustainable....
Territory Management Software GTM Solutions=Revenue Efficiency
As you grow it's impossible to plan territories with spreadsheets. Efficient RevOps teams are turning to Territory Management Software to up their GTM game.
Fullcast Leaders Discuss RevOps, AI, and The Future of Sales
It’s official. AI is here, it’s loud, and it’s already rewriting the rules of go-to-market strategy with AI-sourced tools and platforms. But here’s the kicker: most companies still struggle to know how to operationalize them. How is AI changing enablement? What...
Quotas vs. Commission: Where Companies Get It Wrong
Most companies think they’ve nailed the winning formula for sales compensation. In reality, they're winging it—and it shows. What's the biggest culprit? Treating quota setting and commission planning as separate conversations between sales and finance. The truth...
Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It
What is your playbook? Is it just a checklist or a strategic weapon when you think about process consolidation? Too many RevOps orgs are still running like a maze of inherited processes, half-baked documentation, and ghost SOPs buried in someone's OneDrive folder....
Can a Territory Model Solve Your Biggest Customer Success Challenges?
Because acquiring a new customer is four to five times more expensive than retaining a current one, the importance of customer success (CS) has never been more important. To support the scalability of the CS function, there are now a plethora of CS tools that help...
9 Drawbacks to Relying Solely on Geography for Sales Territories
Using geography for territory management is a lot like playing the game RISK. In both scenarios, the objective is strategically allocating resources to maximize control over territories. But even in RISK, location isn’t enough to leverage power and secure ultimate...
Why Seller Experience and Ops Skills Win in Vertical Markets
When you want answers or something done well, you bring in the specialist. When sellers deeply understand their industry and clients' unique needs, they don't just sell—they solve. Yet, "seller quality" often takes a backseat within broad go-to-market strategies. ...