MEET YOUR REVOPS MANAGEMENT SOLUTION
Fullcast was built for RevOps leaders by RevOps leaders to bring together all of the moving pieces of our clients’ sales go-to-market strategies and automate their execution.
Our Mission
Fullcast’s mission is to empower and champion RevOps leaders to break down silos, drive revenue, and enact meaningful change across their organizations.
Territory Management
Build and scale territories that maximize RevOps efficiency and sales productivity.
Quota Management
Easily plan quotas and targets and keep them aligned with your GTM plan.
Lead 
Routing
Automatically route leads in alignment with your GTM plans.
Our Story
Fullcast offers a better way to get the job done. The Fullcast platform isn’t just integrated with Salesforce—it’s fully automated. Any changes you make will be instantly reflected in Salesforce with the click of a button.
Introducing Your RevOps Success Team
Our leadership team is here to ensure an optimal experience for your RevOps team, starting from your very first day using the Fullcast platform.
Ryan Westwood
CEO
Amy Cook
CMO
Bala Balabaskaran
Chief Technology Officer
Isaac Westwood
COO
Aubrey Donnelly
Chief of Staff
Lance Evanson
CCO
Dharmesh Singh
Chief Customer Officer
Ryan Bott
Chief Sales Officer
Brittany Davies
Head of People and Culture
High-Performance RevOps Software for Modern Sales Teams
Fullcast enables users to manage every aspect of their go-to-market strategy and connects each moving part of the sales cycle to a single source of truth.
3 Common Misconceptions about Capacity Planning
Go-to-Market leaders are often asked to predict the future—for example, that customer success will expand its office space, marketing will implement new software, or that two sales reps will be promoted, four will leave, and only one will return. Wouldn’t it be...
Can a Territory Model Solve Your Biggest Customer Success Challenge?
Because acquiring a new customer is four to five times more expensive than retaining a current one, the importance of customer success (CS) has never been more important. To support the scalability of the CS function, there are now a plethora of CS tools that help...
It’s April. Do You Know What Your Territories Are Doing?
With changes on the financial, industrial, and political fronts, the territory plan that made sense in January may be different in May. Research found that 78 percent of business professionals credit AI-supported automation for helping them pull insights from data...
Pucker Up for Profits: The Lemonade Stand’s Approach to Understanding Market Sizing with TAM, SAM, and SOM
Let’s say you want to open a lemonade stand. Before setting it up, you should know how many people might buy lemonade from you. Focusing on market size would help. Market sizing is the practice of gauging the size of your company’s potential customer pool. For a...
Fullcast Shines in Spring 2024 G2 Awards
We’re thrilled to share that Fullcast has garnered significant accolades in the Spring 2024 G2 reports, reinforcing our position as a leader in go-to-market planning and execution software and strategy. G2 is the world’s largest and most trusted software...
The 5 Cs of Building a Competitive GTM Strategy
It’s true, people. Go-to-market (GTM) is evolving faster than we can keep up. On April 11, marketing, sales, and customer success teams from all over gathered in Salt Lake City for the GTM Partners Roadshow to talk about ways companies can pick up the pace by...
Fullcast Presents at First Annual Silicon Slopes Marketing Summit
Fullcast was thrilled to be part of the first annual Silicon Slopes Marketing Summit, presented by the University of Utah Executive Education program through the David Eccles School of Business. This sold-out event was held April 10-11 on the beautiful University...
5 Signs You Need a Dynamic Territory Management Model
Do your sales numbers feel sluggish despite constant efforts from your sales reps to rev things up? To build measurable momentum, you must modernize your territory management model to match the faster go-to-market pace. Relying on a territory plan that hasn’t...
Fullcast Partners with Venture Capital Podcast to Showcase Utah’s Top 100 EntrepreneursÂ
Most know Utah for its great snow, expensive real estate, well-clad youth who travel in pairs, and a seemingly perennial presence on most lists for best places to work, live, vacation, attend a university, and host an Olympics. National attention is nice, but when...
How to Navigate the Ups and Downs of Sales Cycles with Data
Using data to track sales cycles is like having a trusty, predictive, AI-backed map on which you can base strategic, balanced, sensible, and attainable territory planning. In a recent episode of the CloseMode podcast, guest Dylan Ferguson, senior director of sales...