GeekWire Reports: Fullcast Moves HQ to Silicon Slopes

If you’ve ever wondered why technology leaders see Salt Lake City as a strategic option for company growth, make no mistake: This is the place. 

Salt Lake City is one of five markets identified as resilient and positioned for new growth by CBRE Group, Inc., the largest commercial real estate services and investment company. 

“Salt Lake City’s tech workforce of 59,622 people amounts to 17.2% of all office-using positions in the city,” says Olivia Vallone, corporate communications specialist at CBRE. “Another growth marker: nearly 70% of all venture capital funding in the Salt Lake City market goes towards tech, which totals to just under $130 million.”

We are excited to be part of this robust market. In a recent GeekWire article, managing editor Taylor Soper reported on our exciting news as Fullcast is another growing company shopping for real estate in Salt Lake City. 

Founded in 2017 in Seattle, WA, Fullcast is relocating to Salt Lake City after raising a fresh $34 million investment round. Ryan Westwood, who cofounded and led Simplus, is now CEO of Fullcast. He’s joined by former Simplus executives Isaac Westwood, Amy Cook and Lance Evanson, who’ve collectively invested $8 million into the company. Fullcast’s original founders, former Microsoft and Salesforce colleagues Dharmesh Singh and Bala Balabaskaran, will remain as co-owners as well as chief customer officer and chief technology officer, respectively. 

Fullcast’s platform seamlessly connects go-to-market planning activities with tactical sales execution, enabling your operations, sales, finance, and customer success teams to make continuous adjustments in response to real-time strategy changes. 

“We aim to take an active M&A strategy and acquire other relevant go-to-market companies in addition to Fullcast, merging them all into the Fullcast platform,” Cook told GeekWire. 

Crafted by RevOps professionals for RevOps teams, Fullcast is the only end-to-end platform that allows for agile go-to-market sales planning and execution. From territory management to performance tracking, we operate with speed, agility, and AI-powered automation.

Read the full GeekWire article here.

Imagen del Autor


Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.