What Is a Sales Quota? A Guide to Setting Targets for Predictable Growth
Only 47% of sales reps consistently hit their targets. That shortfall signals a breakdown in how organizations set and manage goals. At its core, a sales quota is a time-bound sales target assigned to a rep, team, or region. Yet it’s more than a number. It...
The Future of Sales Performance Management Is Here (with Peter Biro)
Today, sales organizations have more data than ever but struggle to find actionable insights. Leadership prescribes specific behaviors, but a critical gap remains between strategy and what happens in daily sales activities. This disconnect exists because we ask...
Saul Marquez: What’s Next for Healthcare Marketing
When it comes to transforming healthcare through smarter storytelling and stronger strategy, few voices resonate as powerfully as Saul Marquez, founder and CEO of Outcomes Rocket. As a former medical device executive turned healthcare marketing leader, Saul has made...
