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Struggling Sales Teams? 5 Ways Automation Turns Things Around

Struggling Sales Teams? 5 Ways Automation Turns Things Around

Sales teams today are facing some of the toughest conditions we’ve seen in years. Buyers are more informed. Risk-taking is on the decline. And reps are bogged down by a sprawling stack of tools that don’t always play nice together. Hitting quota used to be hard. Now...
The 5 Cs of Building a Competitive GTM Strategy

The 5 Cs of Building a Competitive GTM Strategy

Traditionally, company sales funnels focus on streamlining sales and marketing initiatives. Studies show that companies are taking a closer look at their GTM strategies, with almost half (47 percent) making minor adjustments, which may include expanding their focus to...
Andy Mowat: From Four Unicorns to the Future of RevOps

Andy Mowat: From Four Unicorns to the Future of RevOps

If you’ve ever wondered how someone ends up leading RevOps and Demand Gen for not one, not two, but four unicorns, pull up a chair. This week on Go to Market with Dr. Amy Cook, Amy sits down with Andy Mowat, a RevOps rockstar with a career that includes Upwork, Box,...
It’s July. Do You Know What Your Territories Are Doing?

It’s July. Do You Know What Your Territories Are Doing?

With changes on the financial, industrial, and political fronts, the territory plan that made sense in January may be different in July.  Research found that 78 percent of business professionals credit AI-supported automation for helping them pull insights from data...
GTM Live 2025: Where Sales Plans Get Real, Fast

GTM Live 2025: Where Sales Plans Get Real, Fast

Every revenue leader knows the drill: August hits, and the race to finalize next year’s sales plan is on. But how can you be sure the data you’re using is reliable? How can you ensure sales and marketing will stay focused on shared revenue goals? How do you know what...