Fullcast Acquires Commissionly to Deliver Complete Sales Performance Management Platform
By Ryan Westwood, CEO of Fullcast
Today marks an exciting new chapter in our journey to transform revenue operations. I’m thrilled to share that Fullcast has officially acquired Commissionly, the UK-based leader in cloud-native commission management. This is more than an acquisition—it’s a powerful alignment of vision, product, and purpose.
First, I want to extend a heartfelt congratulations to Martin Baker and Patrick, co-founders of Commissionly, for building such a remarkable product and team. Your dedication to transparency, automation, and helping sales teams succeed is deeply aligned with everything we believe in at Fullcast. We’re proud to welcome you into the Fullcast family.
So, why did we choose to acquire Commissionly?
Smart revenue operations teams can no longer afford to separate planning from performance. In today’s high-pressure sales environment—with faster GTM cycles, tighter budgets, and ever-increasing expectations—misaligned incentives or outdated comp plans put your revenue targets at risk.
Oftentimes, commission planning lives in isolation, siloed from the systems used for territory design, quota setting, and capacity planning. This fragmentation can create a lot of problems for CROS, RevOps leaders, and executive teams. Overlapping territories, unrealistic goals, disputed payouts, and reps walking out the door are just a start to the problems that businesses are experiencing today. 91% of sales teams missed their quota in 2024. That kind of operational fragility just isn’t sustainable.
By integrating Commissionly into our RevOps platform, Fullcast has become the only RevOps-focused, integrated solution where Go-to-Market (GTM) planning and sales performance execution live together—seamlessly. Territory design, quota assignments, and commission plans now operate in harmony on a single platform. The result? Real-time visibility, faster adjustments, and a better experience for reps and leadership alike.
Fullcast is now an AI-powered Sales Performance Management (SPM) platform—one that enables RevOps teams to proactively engineer outcomes instead of reacting to problems. With this integration, you can forecast payout risk, simulate comp plan changes, align incentives with shifting strategy, and eliminate disputes before they start.
Here’s what the future of SPM looks like with Fullcast + Commissionly:
- Real-time visibility into how territory or headcount shifts affect attainment and cost
- Automated commission accuracy to eliminate payout errors and save admin hours
- Faster plan changes driven by AI simulations and modeling
- Transparent and timely rep compensation that builds trust and boosts retention
- Strategic GTM alignment where every incentive supports business goals
This acquisition is a leap forward—not just for Fullcast, but for every GTM team looking to scale with confidence.
Thank you to our customers, partners, and the incredible teams at Fullcast and Commissionly who made this possible. The future of Sales Performance Management is unified, intelligent, and ready to scale—and we’re just getting started.
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Ryan Westwood
CEO, Fullcast
