There’s a principle in Stoicism that divides experiences into two categories: things you can control and things you cannot. This dichotomy of control applies to RevOps as well. In RevOps, leaders must navigate a complex landscape where certain elements, like data...
Mari Manglaras didn’t plan to develop her career around revenue operations. As a data engineer, her world revolved around analytics. But when a sudden economic downturn impacted her industry, Mari discovered her superpower was inside sales. “I got a job as a...
Is your GTM buried under unforced errors? Are your sales processes hitting flyouts before they even safely reach first base? Are account executives striking out on unclear leads and confusing campaigns? For Steve Settle, Senior Director of Revenue Operations at...
A typical day in the boardroom hosts various interests and perspectives, each influenced by departmental objectives and individual goals. A common scenario that can occur is outlined below: 1. The head of marketing wants to increase brand visibility by launching a...
Creating a go-to-market plan is foundational for any business seeking sustained growth and competitive advantage. But what separates the most successful GTM strategies from the rest? The distinction is focusing on the fundamentals that truly make a difference. From...
