Balaji Krish: Align GTM Strategy and Operations for Success
Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
The Cost of Bad CRM Data and How to Fix It
Bad data can significantly drain company resources, with estimates suggesting that poor data quality costs businesses between 15% and 25% of their total revenue annually. In fact, by maintaining clean CRM data, companies can boost their annual earnings by up to 25%....
Manage Data for Successful Growth with CRM Optimization
CRM systems need structure and discipline to grow without chaos. Without defined processes, CRMs risk becoming disorganized, bloated with bad data, and inefficient. Why CRM Optimization Matters A CRM system is the backbone of customer relationship management, allowing...
