Your CRM is designed to manage transactions—not to plan a dynamic Go-to-Market (GTM) strategy. While it forms the backbone of your SalesOps, a CRM lacks the tools and flexibility needed for thoughtful and strategic planning. Territory management is a crucial part of...
Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
Aligning marketing, sales, and customer success teams to support your buyer or customer journey is a crucial strategy for any business. However, executing this alignment effectively presents significant challenges. In this article, we’ll explore the top five obstacles...
Bad data can significantly drain company resources, with estimates suggesting that poor data quality costs businesses between 15% and 25% of their total revenue annually. In fact, by maintaining clean CRM data, companies can boost their annual earnings by up to 25%....
CRM systems need structure and discipline to grow without chaos. Without defined processes, CRMs risk becoming disorganized, bloated with bad data, and inefficient. Why CRM Optimization Matters A CRM system is the backbone of customer relationship management, allowing...
