Fireside Chat: Market-Driven GTM Planning
Market-Driven GTM Planning Overview Introduction [00:04] What does it mean to build a market-driven revenue plan? [01:21] Is there a trick to balancing annual planning vs continuous planning? [04:47] What are your thoughts on whether we need to rethink classic...
Fireside Chat: A GTM Roadmap for Multiple Products
A GTM Roadmap for Multiple Products Overview: Introductions [00:05] How can multiple products affect GTM? And what do we mean by multiple products? [01:45] When is the point where it makes sense to think of GTM for different products separately? [07:31] What...
Recession-Proof Your GTM and Territory Plans
The world economy is headed into a recession. Or not. One thing is certain – as a sales or revenue operations organization leader, you must be prepared for any and every possibility. A Bain & Company survey found that even though a strong economy stimulates...
Fireside Chat: Compensation Design Fundamentals
Compensation Design Fundamentals In this Fireside chat, we spoke with Sandeep Singh. Below is an edited transcript of highlights, click on the timestamps to hear the details. Overview Introduction [0:35] Mistake #1: Compensation plans are NOT aligned with the...
