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Reframing Climate Change as Energy Independence in Utah

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.

For business leaders, few things matter more than innovation, growth, and staying ahead of the curve. However, when climate change enters the conversation, it often introduces complexity, regulation, and polarization—not actionable strategies. That’s a missed opportunity.

In Utah and beyond, a decisive shift is underway: innovative leaders are moving past the political friction and reframing the issue as energy independence.

In a recent article for Green Living Magazine, Ryan Westwood, CEO and co-founder of Fullcast, offers a business-forward approach that aligns clean energy with profitability, competitiveness, and long-term resilience. For Fullcast, this isn’t about checking a box for ESG. Instead, it’s more about seizing market opportunity, reducing operational risk, and fueling local innovation.

Sixty-one percent of Americans believe global climate change is largely affecting their communities. Everyone can do their part, including leading organizations. 

Over two thirds of large US companies have instituted a dedicated budget for sustainability reporting. Ryan and the entire Fullcast executive team want to be part of the change. It’s why Fullcast is committed to helping companies reduce their environmental footprint by streamlining operations and supporting smarter, more sustainable ways of working. 

What does that look like? With Fullcast, it means: 

Less Waste: Automating sales planning and GTM operations cuts down on paper, inefficient resource use, and unnecessary overhead.

Fewer Emissions: Remote-friendly tools reduce travel and in-person meetings, helping lower carbon output.

Smarter Routes: Intelligent territory planning means fewer miles traveled and better resource allocation.

Scalable yet Sustainable: By digitizing manual processes, companies can grow without expanding their environmental footprint.

If your company is serious about leading in today’s economy, Ryan’s voice offers insight into how reframing climate change as a means of achieving energy independence can power Utah’s clean energy future. 

Here are some article highlights. 

Utah is a stunning, industrious state. But it’s not without challenges. Air quality concerns, rapid housing growth, and a reliance on fossil fuels have complicated the path forward toward a cleaner, more sustainable future. While climate change is often the umbrella term for these concerns, it’s also a politically polarizing phrase. To foster measurable progress, the conversation must evolve. And that’s where the concept of energy independence comes in.

Rather than focusing on long-term environmental ideals that can feel abstract, energy independence reframes the issue around immediate benefits: cleaner air, job creation, national security, and lower energy costs. This shift broadens the appeal across political lines and invites pragmatic, solutions-based thinking.

Westwood outlines four key areas where this reframing makes a difference:

  • Messaging: While climate change emphasizes future responsibility, energy independence highlights present-day economic benefits and innovation.
  • Business Impact: ESG mandates can feel like obligations, but energy independence fosters growth and resilience through innovation and cost savings.
  • Policy Interpretation: Regulatory mandates can seem restrictive, whereas investing in diverse domestic energy sources (like nuclear and geothermal) balances environmental and economic priorities.
  • Public Perception: Climate change debates often polarize, while energy independence unites around tangible, community-centered goals.

As a board member of Utah Clean Energy, Westwood highlights bipartisan collaboration already underway through a clean air and energy compact. It’s a reminder that these issues aren’t red or blue — they’re green. Clean air, public health, and economic opportunity are universal values, and reframing the conversation can lead to meaningful change for all Utahns.

Read the complete Green Living article here. 

 

Imagen del Autor

FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.