Mari Manglaras: Mastering RevOps Before It Was RevOps

Mari Manglaras: Mastering RevOps Before It Was RevOps

Mari Manglaras didn’t plan to develop her career around revenue operations. As a data engineer, her world revolved around analytics. But when a sudden economic downturn impacted her industry, Mari discovered her superpower was inside sales. “I got a job as a...
Why RevOps Leaders Are Essential in the Executive Suite

Why RevOps Leaders Are Essential in the Executive Suite

A typical day in the boardroom hosts various interests and perspectives, each influenced by departmental objectives and individual goals. A common scenario that can occur is outlined below: The head of marketing wants to increase brand visibility by launching a major...
GTM Podcast: Ryan Westwood: The Bright Future of RevOps

GTM Podcast: Ryan Westwood: The Bright Future of RevOps

In the early 2000s, Ryan Westwood, CEO at Fullcast, was dabbling in revenue operations before people recognized that aligning sales, marketing and customer success teams with shared revenue-focused goals was even a thing.  Through a series of connections early in his...