Since the term was coined in 2016, revenue operations (RevOps) has evolved to help business leaders navigate dynamic Go-to-Market strategies across industries. As one of the fastest-growing roles in 2024, what can businesses expect in 2025? Change, of course. In the...
Mari Manglaras didn’t plan to develop her career around revenue operations. As a data engineer, her world revolved around analytics. But when a sudden economic downturn impacted her industry, Mari discovered her superpower was inside sales. “I got a job as a...
A typical day in the boardroom hosts various interests and perspectives, each influenced by departmental objectives and individual goals. A common scenario that can occur is outlined below: 1. The head of marketing wants to increase brand visibility by launching a...
A previous blog discussed the RevOps mindset and the three-legged stool of RevOps empowerment based on delivery, trust, and truth. With this understanding of purpose combined with knowledge, expertise, and swift execution, many RevOps professionals have succeeded and...
In the early 2000s, Ryan Westwood, CEO at Fullcast, was dabbling in revenue operations before people recognized that aligning sales, marketing and customer success teams with shared revenue-focused goals was even a thing. Through a series of connections early in his...
