Revenue operations is undergoing a full-scale revolution. The days when sales teams relied on gut instincts, scattered spreadsheets, and the coveted Rolodex are long gone! Today, RevOps is a think tank of innovative strategies where sales, marketing, and customer...
What is your excuse for avoiding RevOps? “It’s too disruptive, expensive, or different.” “Our CEO thinks it’s a waste of time.” “The sales and marketing teams won’t like it.” Companies have many reasons to avoid adopting more agile...
Change is inevitable, but chaos doesn’t have to be! Successfully managing change isn’t just about reacting—it’s about planning, prioritizing, and bringing the right people into the conversation. In this episode of Go-To-Market with Dr. Amy Cook, Clay Blanchard,...
From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
It’s tough to get sales forecasting right, and less than half of sales leaders and sellers feel confident about theirs. This means it’s important not to celebrate those forecasts before closing the deals, as forecasts don’t always match up with what...
