The Evolution of Digital Marketing: How to Adapt with the Times
Global digital ad spend is set to surpass $765 billion in 2025. What started with banner ads now spans social, mobile, and AI-driven channels. For revenue leaders, that sprawl shows up as missed handoffs, scattered data, and plans that lag the market. Across each era,...
What is a Marketing Funnel? Your Path to Predictable Growth
With 79% of leads never converting to sales, most funnels leak revenue. The leaks happen when the funnel sits in a silo instead of tying directly to the way you plan, staff, and sell. The core RevOps challenge: funnels are often disconnected from sales planning,...
Marketing vs. Advertising: What’s the Difference?
Is marketing just a fancier word for advertising? Many leaders use the terms interchangeably, which leads to wasted spend and misaligned Go-to-Market (GTM) plans. Getting it right is not academic; it is essential for anyone responsible for revenue growth. With the...
