Sales and Marketing Alignment with Justin Rishidi
The battle between sales and marketing is a constant in many businesses. Marketing generates leads, only for sales to claim they are unqualified. In turn, marketing accuses sales of not following up on perfectly good opportunities. This classic conflict is a frequent...
How to Build a Marketing Data Strategy That Drives Revenue
Modern marketing teams collect more data than ever, yet many organizations struggle to turn it into a strategic asset. If you feel like your data isn’t working as hard as it could, you’re not alone. In fact, a recent study found thatย 87% of...
How to Build a Lifecycle Marketing Strategy That Drives Revenue
Your marketing team celebrates a new lead, but sales complains itโs a poor fit. Sales closes a deal, yet customer success is blindsided by the customerโs actual needs. Each handoff creates a new crack in the customer experience, and these gaps are more than just...
