As the Go-to-Market leader in a relatively new company, Katerina Ostrovsky, a lifelong RevOps practitioner, appreciates the value data brings to strategic and well-coordinated annual planning. “Companies are starting to understand that treating revenue as a science...
Most organizations acknowledge they don’t do capacity planning well. For example, more than 50% of businesses say they primarily rely on desktop tools or internally developed tools for planning, funding, and prioritization, according to industry research conducted by...
Automation and AI are revolutionizing how businesses get work done. By 2030, AI is estimated to contribute as much as $16 trillion to the global economy – more than the output of China and India combined, according to PwC industry research. But implementing automation...
In an ideal world, the sales side of a business should be well-aligned with marketing and other teams that help shape the business’s revenue strategy. Unfortunately, that’s rarely the case. The average degree of alignment between sales and marketing in B2B...
When it comes to making consequential business decisions, companies shouldn’t rely on their own instincts. Organizations that use hard data to drive decision-making are 19 times more likely to be profitable than businesses that make decisions based on intuition,...
