Joe Nicholls: Career Detours, Customer Empathy, and Cooking Up Better Business Outcomes
Joe Nicholls
In this episode of Go-To-Market with Dr. Amy Cook, Amy sits down with Joe Nicholls, Revenue Operations leader and GTM expert, whose career journey is anything but traditional. From restaurant floors to customer support desks and ultimately into the strategic world of RevOps, Joe’s story is a testament to adaptability, customer-first thinking, and a multitude of breakfast metaphors.
FULLCAST
From COBOL to Qubits: Sumit Parashar on ‘Quantonomy’ and the Future of AI
Bodex CEO Sumit Parashar explores the dawn of "Quantonomy"—the bridge between quantum computing and AI. Learn how the shift from bits to qubits will revolutionize data management, shrink global data centers, and solve the universe’s greatest mysteries.
Don’t Buy Quota Software Until You Ask These 5 Questions
A real quota management system integrates with your CRM, territory data, and comp plans to automate allocation logic and track real-time attainment.
Scaling Digital Pathology: Dr. April Larson’s Healthcare Change Management
Dr. April Larson, co-founder of PathologyWatch, shares how she transformed a traditional pathology system into a digital platform across Sonic Healthcare's global labs. Her insights on change management and overcoming AI resistance offer a playbook for healthcare innovators.
Signs Your Sales Quota is Sandbagged And How To Fix It
The sandbagging solution shouldn't force every sales organization into the same attainment range—it's to ensure quotas accurately reflect market opportunity and encourage sustainable growth.
She Solved A Major Healthcare Problem. Here’s How
As Dr. April Larson’s experience demonstrates, the future belongs to organizations that treat change management and AI automation as a strategic advantage—not an afterthought.
Custom Software vs Off-the-Shelf Software: Which Delivers Better ROI for Growing Revenue Teams?
Discover which solution delivers better ROI, scalability, and efficiency for revenue teams planning for long-term growth.
Build vs Buy Strategy: A Framework for Revenue Technology Decisions in 2026
Should you build custom software or buy? This comprehensive guide covers the build vs buy strategy framework. Read here:
Build vs Buy Framework: A Strategic Guide for Revenue Leaders in 2026
Navigate the build vs buy framework with confidence. Learn to evaluate custom development vs commercial solutions for your revenue operations stack.
Software Build vs Buy Analysis: A Complete Decision Framework for 2026
Should you build custom software or buy? This software build vs buy analysis covers costs, risks, and decision criteria for confident investments.
Dr. David Morgan: Why Mental Health Is A Leadership Challenge
Mental health shouldn't be something companies acknowledge only during Mental Health Awareness Month. It should become part of how organizations manage risk—just like cybersecurity. When leaders intentionally build resilient employees, they also build stronger organizations.
