Joe Nicholls: Career Detours, Customer Empathy, and Cooking Up Better Business Outcomes
Joe Nicholls
In this episode of Go-To-Market with Dr. Amy Cook, Amy sits down with Joe Nicholls, Revenue Operations leader and GTM expert, whose career journey is anything but traditional. From restaurant floors to customer support desks and ultimately into the strategic world of RevOps, Joe’s story is a testament to adaptability, customer-first thinking, and a multitude of breakfast metaphors.
FULLCAST
How to Evaluate a Vendor Data Sharing Policy for Customer Data
Learn how to evaluate a vendor's data sharing policy for customer data: what to look for, what red flags to watch, and the questions to ask.
Data Protection Agreement for Enterprise Software
Learn what a data protection agreement for enterprise software should include, from retention clauses to breach notification.
GDPR and CCPA Compliance for B2B SaaS
Compare GDPR and CCPA compliance requirements for B2B SaaS platforms. Learn the key differences and what revenue teams need to know.
Subprocessor Management and Vendor Transparency
Learn what enterprise buyers should ask about subprocessor management, vendor transparency, and changes to third-party data processors.
SAML SSO for Enterprise GTM Tools: What Revenue Teams Should Require
Learn why SAML SSO and SCIM provisioning are non-negotiable for enterprise GTM tools and what revenue teams should require from vendors.
Why Third-Party Penetration Testing Matters for B2B SaaS Vendors
Discover why third-party penetration testing is essential for B2B SaaS vendors and what enterprise buyers should ask before buying.
Secure Your Revenue Engine: Building a Monitoring Stack for GTM Cloud Applications
Learn why revops teams need a dedicated security monitoring stack for cloud applications, & what to look for beyond your CRM's controls.
How One Founder Turned a Health Crisis Into a Beverage Brand
After a decade of failed acid reflux treatments, JP Francia discovered the counterintuitive science behind apple cider vinegar benefits, and turned a kitchen remedy into Life Cider, a functional beverage brand in over 1,200 Walmarts. From NFL investor-advocates to rapid rebranding after BevNet feedback, his story is a blueprint for building a mission-driven brand grounded in authentic product-market fit.
Compensation and Retention: The RevOps Strategy to Keep Your Top Performers
Keeping top talent is not just an HR topic. It directly impacts revenue. In fact, 87% of HR...
A Guide to Capacity Planning for Marketing-Sourced Pipeline
This guide delivers a 5-step framework to mathematically link marketing-sourced pipeline to sales capacity, so you can right-size headcount, model what-if scenarios, and turn disconnected planning into a unified revenue engine.
