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Garth Fasano: How AI Is Making Sales More Human

Garth Fasano: How AI Is Making Sales More Human

Before AI could sell, it had to learn to listen.  For Garth Fasano, President and Co-Founder of Raynmaker, that lesson started in the trenches of sprawling call centers—some with more than 8,000 agents—where customer frustration and operational chaos often collided. ...
Emme Thacher: Why RevOps has never been more exciting

Emme Thacher: Why RevOps has never been more exciting

RevOps is the engine that keeps modern businesses moving. However, too often, it’s misunderstood, undervalued, or mistaken for “just sales support.”  In this episode of Go-To-Market, Amy Cook sits down with Emme Thacher, VP of Revenue Operations at Beam Benefits, to...
4 Ways Enterprises Can De-Risk Agentic AI Investments

4 Ways Enterprises Can De-Risk Agentic AI Investments

For any business that’s concerned about managing risk with AI: You are not alone. Just 37% of businesses report that their risk management practices are at a maturity level of a 3 out of 4 (or 4 out of 4), according to McKinsey industry research. In other words,...
5 Strategies For Getting a Strong ROI with Agentic AI

5 Strategies For Getting a Strong ROI with Agentic AI

Investing in agentic AI—or any form of AI—is not a guarantee of success. To the contrary, just 25% of AI initiatives have delivered expected return on investment (ROI) over the past three years, according to IBM industry research. That said, AI is the future....