How to Pivot Your GTM Strategy for the AI-First Buyer Journey
Your GTM Playbook Is Obsolete (And AI Is Why) According to Forrester, 89% of B2B buyers have adopted generative AI as a top source of self-guided information. That shift makes the old, seller-driven GTM playbook dated. Buyers now do most of their research with AI,...
A RevOps Guide to Quota Setting During Market Downturns
According to Salesso, Only 24.3% of salespeople exceed their yearly quota, a number that shrinks dramatically during economic uncertainty. When markets are volatile, traditional top-down quota setting becomes a risky exercise. This approach often leads to...
The Modern Playbook for PLG Quota Setting
According to a 2025 report, 91% of companies plan to increase their investment in product-led growth. Yet, many of these organizations are bolting outdated, sales-led quotas onto their modern PLG engine, which creates a gap between how revenue teams get measured and...
How to Launch an ROI-Focused AI Strategy for Your Revenue Team in 3 Steps
Companies are pouring billions into AI, yet an MIT report finds that a staggering 95% of pilots fail to achieve their goals. The reason is simple: most AI initiatives begin with technology, not a clear business problem. For revenue teams, this leads to expensive...
