Keith Lutz: Relationships Are the Engine Behind RevOps Success
We’ve been talking a lot about Revenue Operations lately. We’ve explored how it’s evolved and reshaped go-to-market strategies, especially how sales, marketing, and customer success professionals find their way into RevOps roles. But there’s one angle we haven’t...
How Territory-Based Routing Drives Efficient Sales and CX
When leads, inquiries, or support cases land in the right hands at the right time, sales cycles shorten, reps stay productive, and customer satisfaction soars. However, without a solid strategy, misrouted leads and territorial confusion can slow growth, frustrate...
Choosing the Best Territory Management Platform for RevOps
One of the most important SalesOps activities is territory management. A landmark Harvard study found that when performed well, optimized territories can lead to a 2-7% increase in sales without any change in sales strategy or total resources. However, today most...
The Dirty Truth Behind Data Hygiene
Most companies don’t think much about data hygiene—until their brand-new software or system starts acting up. But it’s often too late by then, and the damage is already done: duplicate records, inaccurate reports, missed opportunities, and frustrated...
