“I would argue that without a tool like Fullcast, you cannot efficiently manage a collaborative territory planning process for an organization of any scale. . . . With Fullcast, we’re trading internal meeting time for customer-facing time.”
Clay Blanchard VP of Sales Operations, Collibra
Make Your Job Easier
“What I really like about Fullcast is the ease of use and the simplicity of the platform, and the fact that it is integrated fully with Salesforce. We decided to use Fullcast for the full go-to-market process in terms of not just account assignments, not just the territory mapping, etc., but also the routing piece. It truly made my life easier and my team’s life easier.”
Christine Dorrion Former VP Global Revenue Operations and Enablement, Degreed
Enjoy Flexibility and Reliability
“The product is flexible and reliable. The best part of Fullcast, which sets them apart from their competitors are their people. They feel like an extension of our business. They are responsive and take care of our needs just like someone who is on the internal team.”
Nicole L. G2
Simplify your GTM Strategies
“Fullcast’s ability to adapt to our business needs has been top-notch. Our territory management and segmentation is complicated and has gone through many iterations, but the implementation guidance from Fullcast has been great.”
Verified User in Marketing and Advertising G2
Utilize User-Friendly Implementation
“The Territory Planning and Management module is very easy to learn, implement and use. It helps remove substantial manual work that typically comes with managing Territories such as ad-hoc adjustments and assignment changes. What’s more, Fullcast’s customer support and account management is excellent.”
Scott M. VP, Revenue Operations G2
Elevate your Operations
“The platform’s advanced range of features matched with their dedicated and knowledgeable team makes an unbeatable combination that has dramatically enhanced our efficiency.”
Ben S. G2
Gain Expert Support and Assistance
“Whether a new rep is coming onboard, or moving onto their next Journey, it only takes a few clicks to have the right AE’s, BDR’s, SE’s & CSMs assigned. The Fullcast team I have the opportunity to work with on a weekly basis go above and beyond to help anytime I am in need of assistance.”
Michael K. G2
Simplify Lead Routing
“We use [Fullcast] for assigning leads to SDR’s post marketing qualification, target account match (lead to account match), and lead priorities. The above process is processed smoothly without any hassle and technical glitches.”
Anil M. Sr. Manager Marketing Ops G2
Save Time and Simplify
“Developing territories then rolling up revenue and profitability information into our annual sales plan model took 2 to 3x more time than before we implemented Fullcast. Fullcast is a relatively simple tool to use, we were able to explore many more planning scenarios, and we could recalibrate our sales plan at any time during the year if something changed.”
Verified User in Information Technology and Services G2
Streamline Your GTM Strategy with AI
“A comprehensive, all-in-one solution for Go-to-Market (GTM) planning and sales operations management. By consolidating multiple functions and tools into a single platform, Fullcast makes it easier for companies to manage their GTM strategy and sales operations in one place. Fullcast uses AI-driven scenario modeling to help companies make better business decisions.”
Riya R. G2
Enjoy Exceptional Customer Service
“The best part about using Fullcast is working with the Fullcast team. From project scope to go live, support has been exceptional. Amazing experience working with their team.”
Jared V. Salesforce Admin G2
Map Territories with Ease
“Easy to use visual mapping feature that provided the ability to build territories from the country, state, zip code levels. The ability to move named accounts from one territory to another and model what that change will impact prior to committing to the change.”
Verified User in Computer Software G2
Make Team Management Easy
“Fullcast has been instumental in helping us get a hold of account team management and territory planning. Beyond Account team/territory planning it stands out for its user-friendly interface and exceptional customer support”
Verified User in Information Technology and Services G2
Seamlessly Integrate with Salesforce
“Seamless connection to Salesforce.com. Tool has a user friendly UI that enables creating policies easily besides having ability to create complex workflows with SFDC.”
Verified User in Computer Software G2
Maximize Your Territories
“Fullcast’s integration with Salesforce is reliable, accurate, and easy to manage. Fullcast provides ample detail on proposed/difference account movements to test logic and routing changes to our territory hierarchy. The team at Fullcast has been nothing but timely, helpful, and supportive as well.”
Verified User in Computer Software G2
Gain Unmatched Visibility
“Territory planning is very easily visualized and the related metrics and KPIs make building territories much easier than in a spreadsheet. The ability to create books that are set and just assign a rep once they onboard.”
April M. Manager, Sales Operations G2
Implement Solutions Easily
“Great platform/system out of the box, easy setup and connection to Salesforce, wonderful support team. Used for routing Marketo leads to proper lead owner in Salesforce after Marketing Qualification.”
Verified User in Information Technology and Services G2
Gain Flexibility for Lead Routing and Opportunities
“Fullcast is a brilliant tool that our organization utilizes for routing leads and opportunities. I love the flexibility that fullcast has with their tool with regards to what can be routed and how. Being able to utilize any fields as a criteria to route opened the door for us in routing not only by region, but also preferred language, MQL reasons, etc.”
Verified User in Information Technology and Services G2
Get Up and Running in Hours
“Far easier to get going with Fullcast than my experiences with Anaplan or Adaptive which often require millions of dollars and 6-12 months of professional services. With Fullcast you can be up and running in hours or days, especially if you have less than 100 reps or so.”
Verified User in Information Technology and Services G2
Automate Territory Planning
“Takes me out of excel sheets and helps me plan out territories more effectively and in less time.”
Kershia N. G2
Move Accounts and Export Reports
“Click and drag feature for moving accounts between nodes. Nice reports.”
Brian B. G2
Maximize Lead Routing
“It is most helpful for lead routing between our different business segments”
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
Ryan Westwood is a serial entrepreneur with three successful exits, including Simplus, which scaled from zero to over $400M before being acquired by Infosys. At Fullcast, Ryan brings his vision for transforming how companies go to market—backed by his deep experience leading high-growth businesses. He's been recognized as Ernst & Young’s Entrepreneur of the Year and Utah Business’s CEO of the Year, and he currently leads Fullcast through its rapid expansion after a $35M seed round.
Amy Osmond Cook, PhD, is a seasoned marketing and RevOps executive who has helped multiple companies grow from Series A through acquisition. As the founder of Stage Marketing and former CMO at Simplus and PathologyWatch, Amy brings a sharp eye for brand, revenue strategy, and storytelling. She’s also an award-winning business leader, educator, and community builder.
Isaac Westwood is a builder of companies and teams. As co-founder and COO of Simplus, he scaled the business from startup to global Salesforce powerhouse, integrating seven acquisitions and growing the team to over 600 employees. At Fullcast, Isaac leads operations and delivery, helping customers translate strategy into execution.
Lance Evanson brings deep expertise in go-to-market strategy, partnerships, and growth. As Chief Strategy Officer at Simplus, he led global partner development and drove enterprise deals that helped fuel the company's rise. Now at Fullcast, Lance leads commercial strategy, ensuring that every customer touchpoint reflects Fullcast’s commitment to impact and innovation.
Pete Shelton is an experienced sales executive with a proven track record of scaling revenue at leading enterprise technology companies. Before joining Fullcast as Chief Revenue Officer, Pete served as SVP of Sales at Domo and EVP of Sales at Simplus, where he helped drive significant growth across North America. He also held senior sales roles at Adobe, including AVP of Enterprise Sales for the West.
Tim Huss is a finance leader with deep experience guiding high-growth SaaS companies through scale and transformation. As CFO of Fullcast, he oversees financial strategy, planning, and operations. Prior to Fullcast, Tim served as CFO and Controller at Simplus, where he played a key role in managing financial performance during the company’s expansion and acquisition.
Aubrey Donnelly brings nearly a decade of experience supporting executives and shaping company culture in high-growth SaaS environments. As Chief of Staff at Fullcast, she drives operational alignment across leadership while serving as a trusted advisor and culture ambassador. Prior to joining Fullcast, Aubrey held key roles at Simplus and MasteryConnect, where she specialized in executive operations, internal communications, and organizational culture.
Britt Davies is a seasoned HR strategist and workplace culture expert with over 15 years of experience leading People Operations across high-growth companies. At Fullcast, she drives the people and culture strategy to support our mission of transforming go-to-market operations. Prior to joining Fullcast, Britt held executive HR roles at Purple and VASA Fitness.
With over a decade of experience supporting technology and growth-stage companies, James Platt brings deep expertise in equity and debt financing, corporate governance, M&A, licensing, and commercial transactions. James has spent more than 12 years at Kunzler Bean & Adamson, where he is a Legal Advisor. He began his career conducting due diligence and evaluating investments at the University Venture Fund.