Nicole Farina: It’s Not About the Tools: True Transformation Starts With Vision

Nicole Farina

From fashion school in New York City to shaping go-to-market transformation at a global engineering simulation software company, Nicole Farina’s professional journey as a GTM transformation strategist is marked by unexpected turns, career reinvention, and a passion for building systems that empower people.

During this episode of Go to Market with Dr. Amy Cook, Nicole explains how she discovered the importance of strategy, empathy, and the long game when it comes to real organizational change.

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.
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