Nicole Farina: It’s Not About the Tools: True Transformation Starts With Vision
Nicole Farina
During this episode of Go to Market with Dr. Amy Cook, Nicole explains how she discovered the importance of strategy, empathy, and the long game when it comes to real organizational change.
FULLCAST
B2B Workforce Planning Tool: The Revenue Leader’s Guide to Planning Teams That Hit Their Numbers
Most B2B companies treat workforce planning like a headcount exercise. They ask, "Do we have...
Revenue Capacity Planning: The Complete Guide to Optimizing Sales Resources and Hitting Revenue Targets
According to a PMI study, 37% of project failures stem from inadequate resource planning. In...
Curing the Claims Crisis: How Disrupting Traditional Payments Lowers Self-Funded Healthcare Costs
In this thought leadership dive, Jake Fackrell, COO of Savvos Health, shares how transitioning from decades in data aggregation to healthcare tech led to the creation of a revolutionary new healthcare payment rail. Discover how eliminating third-party claims adjudication and moving to direct, transparent cash payments is allowing self-funded employers to drastically cut their healthcare costs.
How AI Enables Larger Sales Deals, Not Just More Deals
Most conversations about AI in sales focus on speed and volume. More emails sent, more meetings...
Sales Rep Capacity Planning: The Complete Guide to Building a Right-Sized Revenue Team
Most sales leaders treat capacity planning as a headcount exercise. Calculate the number of...
Headcount Planning Software: The Complete Guide to Strategic Workforce Planning in 2026
According to McKinsey's 2025 HR Monitor, only 12% of HR leaders do strategic workforce planning...
B2B Workforce Planning: The Strategic Framework for Revenue Team Design
61% of B2B buyers now prefer a rep-free buying experience, and the same research shows 73%...
Quota Management Software: The Complete Guide for Revenue Leaders
When 87% of sales teams report struggling to meet or exceed their quota targets, the problem...
Quota Planning Automation: The Complete Guide to Guaranteed Quota Attainment in 2026
Average B2B quota attainment sits at 47%. Fewer than three in 10 reps hit their full annual...
What Is a GTM Executive Platform? (And Why Most Companies Don’t Actually Have One)
Your revenue team runs on 12 tools that don't talk to each other. Territory plans live in...
