We are excited to announce that Fullcast has acquired Commissionly!
We are excited to announce that Fullcast has acquired Commissionly!
by Jared Barol | Apr 10, 2025 | Blog
When you want answers or something done well, you bring in the specialist. When sellers deeply understand their industry and clients’ unique needs, they don’t just sell—they solve. Yet, “seller quality” often takes a backseat within broad...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
