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4 Ways An Integrated GTM Strategy Drives Territory Planning

4 Ways An Integrated GTM Strategy Drives Territory Planning

In an ideal world, the sales side of a business should be well-aligned with marketing and other teams that help shape the business’s revenue strategy. Unfortunately, that’s rarely the case.  The average degree of alignment between sales and marketing in B2B...
The Dynamic Partnership of Sales and RevOps

The Dynamic Partnership of Sales and RevOps

Bipartisan, shmartisan! We’ve got your unity right here! For those who believe that the Sales and RevOps teams are destined to forever be at odds, the latest episode of Go to Market with Dr. Amy Cook is for you.  Andrew Conley, GTM leader and advisor, teamed up with...