With economic uncertainty, a faster GTM pace, rising overhead costs and equally heightened customer expectations, sales teams across all industries are expected to do more with less. But with an inefficient commission planning model, one misaligned incentive, one outdated comp plan, and even one rep who walks away because the math didn’t add up, suddenly, your revenue forecast is in free fall.
I remember reading the headline that said 91 percent of sales teams missed their quota targets in 2024. Misaligned sales activities, unrealistic quota goals, and a general lack of motivation all contributed to 31 percent of sales reps looking for a different job. And yet, there’s been little change to improve how sales teams design their commission plans.
Martin Baker, CEO at Commissionly, and I agree that the most effective RevOps teams understand that performance management can’t be a back-office afterthought. That’s why we are unifying territory planning, quota assignments, and compensation strategy under one AI-powered platform. This brings about a new Sales Performance Management (SPM) era where execution is aligned, agile, and built for scale.
Read more: How One Startup Turned Comp Plan Chaos Into Opportunity
Let’s talk about ways using a single source for managing the end-to-end GTM flow successfully eliminates costly siloes, why this acquisition changes the RevOps game for teams, how a unified, AI-supported SPM can deliver real-time visibility, faster pivots, and stronger rep performance, and how this innovation will help prepare your company for the future of RevOps.
The Hidden Costs of Siloed Commission Planning
Traditionally, commission planning has operated in isolation—completely separate from the systems used for territory design, quota setting, and sales forecasting. However, that disconnect creates the perfect storm for chaos with obstacles, such as:
- Overlapping territories with misaligned incentives
- Quota assignments that don’t reflect the genuine market opportunity
- Reps sandbagging or quitting over unclear or disputed payouts.
- Constant rework whenever comp plans change
When each component of your SPM stack operates independently, teams struggle with a fractured go-to-market (GTM) strategy that’s impossible to scale or adjust in real-time. This is why siloed planning is more than a productivity issue—it’s a revenue risk.
Fullcast + Commissionly: The SPM Command Center
With Fullcast’s acquisition of Commissionly, teams can now access a fully unified RevOps command center.
Adding Commissionly’s powerful commission engine makes Fullcast the only platform where GTM planning and sales performance execution live in one place. This acquisition enables our customers to motivate, reward, and drive performance with complete visibility and trust. No more fragmented spreadsheets. No more comp plan confusion and chaos. Just faster, more strategic revenue growth.
The Future: Unified, AI-Supported Sales Performance Management
Studies show almost 70 percent of sales reps believe tight budgets, ramping up on new tech, regulatory uncertainty, and supply chain disruptions make selling harder.
Read more: Catch the SPM Vision With Fullcast’s Automated Comp Planning
By integrating commission planning into your existing RevOps and GTM workflows, you create a single, intelligent system where every lever—territory, quota, and compensation—works harmoniously.
“Joining Fullcast is a natural evolution of our mission to help sales teams succeed through transparency and automation,” said Commissionly CEO Martin Baker. “Together, we can offer companies a seamless experience, from designing territories and setting quotas to managing commissions and rewarding top performers.”
As part of the acquisition, Commissionly’s product and team will be integrated into the Fullcast suite of solutions, with continued investment in both platforms’ customer success and roadmap innovation. Existing Commissionly customers will continue to receive full support and benefit from enhanced capabilities through the combined solution.
Here’s what this new era of SPM looks like:
- Real-Time Visibility into how territory changes or headcount shifts affect commission costs and attainment
- Automated Commission Accuracy that eliminates payout disputes and reduces admin hours
- Faster Plan Changes powered by AI modeling and simulation tools
- Better Rep Experience through transparent, on-time, and accurate compensation
- Strategic GTM Alignment so incentives directly reflect evolving business goals.
AI: The Intelligence Behind the Integration
This is more than automation—it’s optimization. When AI enters the equation, RevOps teams can forecast payout risks, surface anomalies in rep performance, and dynamically recommend adjustments to quotas or territories. Teams go from reacting to problems to proactively engineering outcomes.
“We’re thrilled to bring Commissionly into Fullcast. This will make it easier for teams to connect planning with performance and actually get paid for the work they do, faster and more accurately,” said Bala Balabaskaran, Co-founder and CTO of Fullcast.
Unified Planning Is the New RevOps Standard
If you’re still managing comp plans in spreadsheets or toggling between disconnected tools, now’s the time to modernize. Automated, AI-supported SPM isn’t a ‘nice to have’—it’s the foundation of tomorrow’s revenue operations.
RevOps leaders who unify their planning systems today won’t just keep up—they’ll set the pace. Welcome to the future of SPM, powered by Fullcast + Commissionly.
