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Balaji Krish: Align GTM Strategy and Operations for Success

Balaji Krish: Align GTM Strategy and Operations for Success

Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
The Dynamic Partnership of Sales and RevOps

The Dynamic Partnership of Sales and RevOps

Bipartisan, shmartisan! We’ve got your unity right here! For those who believe that the Sales and RevOps teams are destined to forever be at odds, the latest episode of Go to Market with Dr. Amy Cook is for you.  Andrew Conley, GTM leader and advisor, teamed up with...
Whitney Merrill’s Guide to Stellar Growth

Whitney Merrill’s Guide to Stellar Growth

From leading sales teams to mastering revenue operations, Whitney Merrill’s professional journey in RevOps and Go to Market has been about blending technology, processes, and people. In this episode of Go To Market with Dr. Amy Cook, Whitney describes RevOps as a...
Why is RevOps Becoming a Central Role In Revenue?

Why is RevOps Becoming a Central Role In Revenue?

When RevOps has a seat at the top, reporting directly to the CEO, the whole game changes. Now, they’re not just streamlining processes—they’re gaining a holistic view of the entire organization.  This vantage point is essential for crafting a strategy that’s not only...
Why Every Company Needs A RevOps Leader On The Exec Team

Why Every Company Needs A RevOps Leader On The Exec Team

Are you moving your revenue strategy to a comprehensive RevOps model?  You’re not alone.  In a poll of the economy’s highest-growing companies, 75% plan to adopt a RevOps business model by 2025. While popular, RevOps is more than an idea; it’s a process that requires...