RevOps leaders live in a constant tug-of-war between execution and strategy. One minute, you’re buried in data hygiene and territory adjustments; the next, you’re expected to drive high-level growth initiatives. The day-to-day grind is relentless, but here’s the...
What is your excuse for avoiding RevOps? “It’s too disruptive, expensive, or different.” “Our CEO thinks it’s a waste of time.” “The sales and marketing teams won’t like it.” Companies have many reasons to avoid adopting more agile...
Smart territory management is the backbone of a winning go-to-market (GTM) strategy. The key? Designing sales territories that align with the buyer’s journey—so your reps connect with the right prospects at the perfect moment. With intelligent territory planning,...
Long before the term “RevOps” was uttered among sales and marketing teams, Balaji Krish was pioneering effective GTM strategies with RevOps-esque leadership at companies like Google and Walmart. His affinity for problem-solving resulted in a proven three-pronged...
