AI Sales Agents: Garth Fasano’s Playbook for New GTM Systems
The promise of AI in sales is everywhere, yet many enterprise AI transformation projects are failing to deliver. As recent studies like the 2025 Benchmarks Report reveal, the reason isn’t the technology itself; it’s the strategy. Most companies are simply layering AI...
AI Chat vs AI Agents vs AI Workflows: What’s the Difference?
The AI agents market is projected to reach $103.6 billion by 2032, roughly thirty times larger than today. For Revenue Operations leaders, AI terminology and claims can blur what matters. The question is how these technologies address core problems: disjointed...
What Is Agentic AI? How Autonomous Agents Close the GTM Execution Gap
While the promise of agentic AI is transformative, Gartner predicts that over 40% of projects will be canceled by the end of 2027. Projects get canceled because of escalating costs, unclear business value, or inadequate risk controls. The pattern is familiar to GTM...
