Infographic: The Impact of Generative AI

Did you know that more than half of all Americans have used generative AI in one form or another over the past year? So it’s no surprise that more major tech companies are investing more in developing their own, or choosing to integrate existing programs into their platforms so they aren’t left behind as the technology continues to evolve.

How is generative AI shaping the world of business and revenue operations (RevOps)? Check it out!


How is generative AI shaping the world of business and revenue operations (RevOps)? 

  • In 2023, the use of generative AI in business processes grew by 400%, with the biggest adopters being in RevOps (48%).

Source: Workato

  • 45% of executive leaders say they are piloting generative AI solutions, while 10% have already put them into production.

Source: Gartner 

  • Generative AI could add the equivalent of $2.6–4.4 trillion annually in value to the global economy.

Source: McKinsey

  • 78% of executive leaders believe that the benefits of generative AI outweigh the risks.

Source: Gartner

  • 75% of the potential value generated by AI applications is concentrated in four key areas: customer operations, marketing and sales, software engineering, and research and development.

Source: McKinsey

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Fullcast, the Go-to-Market Cloud, offers specific software solutions to elevate your B2B initiatives. Whether you’re looking to expand your digital footprint, streamline operations, or leverage AI for growth, we’re here to support your journey. Contact us today to explore how Fullcast can accelerate your success in the evolving world of B2B commerce.

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Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.