When companies are first starting, they often ignore sales operations. Whoever get to a lead first gets it. More complex sales operations problems begin to crop up as a company grows and needs to implement more systems and processes to manage the way the sales team works. In this fireside, Anthony Enrico, VP of Worldwide Sales Operations at Emailage, shares his journey on how he built his teams ops capability as sales grew from startup to acquisition by Lexis Nexis.
If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career.