Fireside Chat: How to Optimize GTM Strategy for the Evolving Market

Raj Sharan from the Alexander Group, a consulting company that provides revenue growth consulting services to leading organizations, discusses how companies should be thinking about re-segmentation to maximize GTM optimization, Should the focus be on retention or new logo acquisition and how to bring balance between the two?

How should teams think about quotas and sales incentive compensation adjustment ,what are some of the best practices that Raj and his team have seen ?

What kind of metrics should ops team track in this environment and how can teams use data and benchmarks in the planning process.

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