Your GTM design is only as good as the underlying data. Establishing policies that ensure long term data quality provide a solid foundation for planning. Benefits of a strong data governance strategy can be seen in balanced territories, reduced rep conflicts, and accounts routed to the right rep so that sales teams can close more deals. In this fireside, Tyler Simons, head of Customer Success and Dharmesh Singh, CEO of fullcast.io discuss how to build a Data Governance Strategy that will help teams identify, fix, and prevent data problems.
If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career.