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Fireside Chat: Aligning Sales Strategy with Sales Operations

Join Yuri Dekiba, Sr. Director of Sales Operations & Planning at Akamai Technologies and Dharmesh Singh on a chat related to aligning your sales strategy with your operations function.

The gap between strategy and operations hobbles organizations. Teams that are able to bridge this gap are the ones that are able to stay nimble and ahead of the pack.

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.
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How One Founder Turned a Health Crisis Into a Beverage Brand

After a decade of failed acid reflux treatments, JP Francia discovered the counterintuitive science behind apple cider vinegar benefits, and turned a kitchen remedy into Life Cider, a functional beverage brand in over 1,200 Walmarts. From NFL investor-advocates to rapid rebranding after BevNet feedback, his story is a blueprint for building a mission-driven brand grounded in authentic product-market fit.

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AI CRO Strategy

The Modern CRO AI Adoption Strategy

This guide delivers a four-step framework for building a CRO AI adoption strategy, from auditing your GTM process and setting measurable KPIs to running a focused pilot that turns conversion rate optimization into predictable pipeline growth.

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