Without IT, there’s no way to get your GTM plans from your spreadsheets to your CRM. In this chat, Bala and Dharmesh discuss the dependency on IT to roll out GTM plans. They explore ways to build a value-added relationship with IT and suggest ways to manage the dependencies on them in order to build an agile organization.
The 7 Core Components of a Marketing Strategy
Marketing leaders pour weeks into crafting the perfect annual strategy, yet the results often...























