Rob Levey: From Rolodex to AI: The Evolution of Revenue Operations
Rob Levey
FULLCAST
RevOps vs. Traditional Operations: How to Unify Your GTM
As functions grow, misalignment shows up fast. Sales, marketing, and customer success drift...
Sales Quotas by Business Model: The Helpful Framework
Leaders have set the annual revenue plan. Now comes the hard part: translating that top-down...
What is Demand Generation? Connecting Strategy to Execution
With 70% of marketers reporting their demand gen budgets will increase, leaders need a clear...
AI in GTM Strategy: A Framework for Predictable Revenue
With 92% of businesses planning to invest in generative AI, the pressure to adopt is real....
How to Build a Sales Forecasting Framework That Actually Works
Nearly 8 in 10 sales organizations miss their forecast by more than 10%, a miss that creates...
Sales Compensation: SMB vs. Enterprise Models Compared
As sales organizations adopt more sophisticated tools, fundamentals still determine whether...
The 7 Core Components of a Marketing Strategy
Marketing leaders pour weeks into crafting the perfect annual strategy, yet the results often...
The Finance Role in Compensation Design: A Guide to More ROI
HR designs compensation plans to attract talent. Finance leaders must ensure those plans build...
How Marketers Can Lead With AI in the Age of Automation
For many marketers, the rise of AI presents a fundamental challenge to the status quo. But...
Territory Coverage vs. Capacity Planning: The Differences Explained
It’s a persistent challenge for revenue leaders. According to our 2025 Benchmarks Report, even...
