Rob Levey: From Rolodex to AI: The Evolution of Revenue Operations
Rob Levey


If your forecast slips in the final weeks of the quarter, you are not dealing with a surprise....
Many organizations still treat brand strategy as a purely creative exercise. They leave it to...
Most revenue leaders treat territory design and capacity planning as separate exercises. They...
RevOps leaders are now expected to deliver measurable impact across the entire go-to-market...
A recent report suggests that 95% of generative AI pilots at companies fail to deliver...
Pipeline targets are up, headcount is flat, and reps are buried in admin. Autonomous GTM agents...
While your team debates AI tools, your competitors are already putting them to work. With...
Despite massive investment, a staggering 95% of generative AI pilots at companies fail to...
Belkins co-founder Michael Maximoff breaks down why AI SDRs fail without strategy and shares a bottom-up framework for AI sales personalization that starts with conversion, layers channels intentionally, and builds a flywheel your competitors cannot replicate.
You’ve spent weeks analyzing data, balancing patches, and assigning quotas. The plan is perfect...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.