Is Your Company doing RevOps Correctly?
You’ve heard the term “RevOps” tossed around in meetings, and you may even work for a company touting its revenue operations as the secret to its success. But what does RevOps really mean, and do your company’s processes embody the ethos of revenue operations? Let’s...
The 5 Cs of Building a Competitive GTM Strategy
Traditionally, company sales funnels focus on streamlining sales and marketing initiatives. Studies show that companies are taking a closer look at their GTM strategies, with almost half (47 percent) making minor adjustments, which may include expanding their focus to...
Joe Nicholls: Cooking Up Better RevOps: Empathy and Expertise
In this episode of Go-To-Market with Dr. Amy Cook, Amy sits down with Joe Nicholls, Revenue Operations leader and GTM expert, whose career journey is anything but traditional. From restaurant floors to customer support desks and ultimately into the strategic world of...
