Get Leads to Reps Faster
Fullcast’s intelligent lead routing automatically assigns every lead, account, and opportunity to the right rep, instantly synced with your territory plans.
Trusted by RevOps Leaders
The Impact of Intelligent Lead Routing
46%
Fewer Rerouted Leads
Dramatically reduce lead rerouting by connecting routing rules directly to territory assignments.
4→1
Tools Consolidated
Replace disconnected routing tools with one automated platform with zero-complaint lead routing.
32%
Less Unmatched Accounts
When territories and routing stay in sync, leads find their home.
Latest in Fullcast for Lead Routing
Latest Innovation
Fullcast for RevOps
Recent Accolades
RevOps Data Hygiene: Guide to a Reliable Revenue Engine
Poor data quality costs the average business $12.9 million annually. For Revenue Operations teams, this is not an abstract problem. It is a direct threat to quota attainment…
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A RevOps Guide to Solving AI Data Hygiene Problems
Your go-to-market team is investing heavily in AI to accelerate growth. Yet, the vast majority of these projects are destined to fail before they even start. According to…
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A Strategic Guide to Integrating AI into Your GTM Workflows
With at least 70% of companies reporting significant AI adoption in their GTM workflows, the age of AI is clearly here. However, for revenue leaders, many aren’t ready. In…
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Best Practices for Lead Routing
Lead routing is all about providing a great customer experience. Follow these tips to get any object to the right person at the right time.
Read the Blog
Video: Get Speed to Lead with Automated SLAs
If you want to hold sales accountable for proper lead follow-up, you need visibility. To make a lasting change, you need to meet sales where they are.
Watch the Video
Customer Journey Optimization Framework with Peter Ikladious
Scaling your business is more chaotic than ever. The good news is that there is a repeatable formula for efficient, predictable growth. According to Peter Ikladious, Co-Founder of…
Listen to the Episode
Fullcast Named One of Utah’s 100 Companies Championing Women
Fullcast has been recognized as one of 100 Companies Championing Women by the Governor's Office of Economic Opportunity through its Inspire In Utah initiative.
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Amy Cook Named CMO of the Year at the Silicon Slopes HOF Gala
The Silicon Slopes Hall of Fame Gala lit up the historic Capitol Theatre last week, celebrating Utah’s most innovative leaders and changemakers. Among the honorees, Amy Cook, CMO…
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The RevOps Advantage
In The RevOps Advantage, Ryan Westwood, Bala Balabaskaran, and Amy Cook reveal why RevOps is more than just a supporting function; it’s your organization’s ultimate competitive edge.
Get the BookLearn From Industry Experts
Hear directly from revenue operations professionals who eliminated routing chaos and transformed their GTM execution. These real-world stories show how leading companies automated lead assignment, reduced manual work, and improved speed-to-lead.
How Degreed Orchestrates Its RevOps Engine with Fullcast
Degreed used Fullcast to consolidate its go-to-market technology and orchestrate its entire Revenue Operations engine, eliminating tool fragmentation and automating key processes across planning, territory, and routing.
Watch Recording
Craig Daly’s Formula for AI-Driven Sales Prospecting
From AI-driven forecasting and precision prospecting to innovative touches like robot-written handwritten notes, Craig’s insights show that the most impactful sales conversations still happen between humans
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Michelle Pietsch: Revenue Strategy: What Startups Get Wrong
In this episode of Go To Market, Dr. Amy Cook sits down with Michelle Pietsch, the early-stage sales team architect and Co-Founder of Beacon GTM...
Watch RecordingRoute Any Object to the Right Rep, Every Time
Territory-Synced Lead Routing
Set your routing rules once, then let Fullcast handle the rest. When territories change, routing updates automatically. Route leads, accounts, opportunities, and cases based on any combination of criteria including territory assignment, rep availability, skills, and custom attributes.
Auto-Qualification
Automatically qualify leads before routing to ensure reps receive the right opportunities.
Round-Robin
Ensure fair, transparent lead distribution across your team with round-robin rules.
SLA Tracking
Monitor routing performance with live dashboards that track SLAs.
Master Lead Routing Best Practices
Lead Routing Foundations for RevOps
Best Practices for Lead Routing
Lead routing is about customer experience. Follow these tips to get any object to the right person at the right time.
Territory-Based Routing
Align your routing logic with territories so that when changes occur, everything automatically stays in sync.
Speed-to-Lead & Instant SLAs
Hold sales accountable for proper lead follow-up with visibility and automation that meets them where they are.
AI in Lead Routing & Scoring
Learn how AI boosts quota attainment, increases speed-to-lead, and powers your GTM strategy.
Automate High-Intent Buying Signals
Trigger instant outreach when prospects show buying intent to maximize conversion rates.
Bridging Sales and Marketing Gaps
Eliminate the disconnect between marketing lead generation and sales territory coverage for better results.
SmartRouting: Intelligent Lead Assignment That Adapts
SmartRouting eliminates the gap between your territory plans and day-to-day execution. Using no-code routing logic, you can build sophisticated assignment rules that automatically update when territories, teams, or strategies change.
Native Salesforce Integration for Seamless Routing
Fullcast is built as a native Salesforce managed package, meaning your routing rules execute directly within your CRM without complex middleware or data sync issues. Changes to territories, assignments, and routing logic flow instantly to Salesforce, keeping your sales team working in the system they know.
The Standard for Modern Lead Routing
Leading revenue teams trust Fullcast to eliminate routing chaos and maximize speed-to-lead.
"The most optimal path to drive and maximize revenues would have been if you weighted your lead flow in said fashion, you know, and made the incremental adjustments."
Craig Daly
VP of Sales, Sonic Healthcare
Transform Your Data Into a Competitive Advantage
Automatic Territory Sync
Fullcast keeps your routing logic perfectly aligned with your territory assignments, so leads always reach the right rep without RevOps intervention. When you reassign accounts or adjust boundaries, routing updates automatically.
Performance Visibility
Know exactly how your routing is performing with live dashboards tracking SLA compliance, assignment speed, and routing accuracy. Identify bottlenecks before they impact revenue and prove ROI to leadership.
Multi-Object Routing
Route more than just leads. Fullcast handles accounts, opportunities, cases, and custom objects with the same sophisticated logic, so every customer touchpoint reaches the right team member based on your GTM strategy.
Fullcast Pay For Every Member of Your Revenue Leadership Team
CRO (Chief Revenue Officer)
Fullcast ensures leads reach the right reps instantly, maximizing conversion rates and reducing sales cycle length. Real-time SLA tracking gives you the data to prove efficiency investments to the board.
VP of Revenue Operations
Let Fullcast handle updates when territories change. Get the visibility you need to identify problems before they impact revenue, with dashboards that track routing performance in real-time.
Sales Operations Manager
Fullcast will implement fair, transparent lead distribution that eliminates rep complaints and troubleshooting requests about misrouted leads.
