Stop the Blame Game among Sales and Marketingย
Do the following scenarios sound familiar?ย Marketing campaigns promote features that the sales teams are not aware of or donโt emphasize in their pitches.ย Sales disregards leads that marketing has deemed valuable because they donโt align with their current strategy....
Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It
What is your playbook? Is it just a checklist or a strategic weapon when you think about process consolidation? Too many RevOps orgs are still running like a maze of inherited processes, half-baked documentation, and ghost SOPs buried in someone’s OneDrive...
Quotas vs. Commission: Where Companies Get It Wrong
Most companies think theyโve nailed the winning formula for sales compensation. In reality, they’re winging itโand it shows. What’s the biggest culprit? Treating quota setting and commission planning as separate conversations between sales and finance. The...
