The Secret Weapon for Customer Retention and Growth: Account Routing
Why You Need Account Routing “Speed to lead” has become a sales mantra. And that’s why lead routing is often the first RevOps process that gets automated. But leads are just one type of object that lives in your CRM. Once a lead progresses, you have accounts,...
Best Practices for Lead Routing
Routing is about getting any object (such as a demo request, support ticket, chat request) to the right person at the right time. The overall goal is to provide an excellent customer experience and build trust with prospects and customers. What is Lead Routing? ...
Build Your B2B RevOps Tech Stack for Efficiency and Agility
Choosing tools for your RevOps tech stack can be overwhelming. There are literally thousands of tools available all with similar-sounding claims. So what are the critical enabling tools to ensure RevOps runs efficiently? Here, we attempt to break through the noise....
Fireside Chat: Why Sales Enablement Should be 30% of Your GTM Plan
Dan Watkins of DataBased talks through how enablement plays a key role in executing the go-to-market plan. Outline: Introductions [0:00] What is enablement? [2:09] How do you change the culture of enablement? [4:49] How can enablement help jump-start the execution...
