Mike Rizzo: RevOps Leaders Need a Marketing Ops Mindset
Mike Rizzo
What started as a need to wear multiple hats to help grow a business evolved into a powerfully diverse knowledge base that redefines what we need from marketing operations today. During this episode of Go to Market with Dr. Amy Cook, Mike defends his evolutionary definition of today’s marketing Ops, and why a RevOps leader with expertise in executing, marketing, and marketing operations and the tech stack reinforces the most pivotal role in GTM.