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Mike Rizzo: RevOps Leaders Need a Marketing Ops Mindset

Mike Rizzo

Like most RevOps leaders, Mike Rizzo’s path to the top spot took an unexpected turn from an early start in digital marketing creating newsletters and field marketing to handling site migrations and other forms of revenue technology. “I was basically trafficking ads on an ad server and learning about pixels and retargeting, experimenting with different display ads,” Mike said. “That’s when I fell in love with the whole concept of marketing and sales tech.”

What started as a need to wear multiple hats to help grow a business evolved into a powerfully diverse knowledge base that redefines what we need from marketing operations today. During this episode of Go to Market with Dr. Amy Cook, Mike defends his evolutionary definition of today’s marketing Ops, and why a RevOps leader with expertise in executing, marketing, and marketing operations and the tech stack reinforces the most pivotal role in GTM.

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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.
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Curing the Claims Crisis: How Disrupting Traditional Payments Lowers Self-Funded Healthcare Costs

In this thought leadership dive, Jake Fackrell, COO of Savvos Health, shares how transitioning from decades in data aggregation to healthcare tech led to the creation of a revolutionary new healthcare payment rail. Discover how eliminating third-party claims adjudication and moving to direct, transparent cash payments is allowing self-funded employers to drastically cut their healthcare costs.

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