In this webinar, we outline a full framework for data governance. We start with defining data quality and the ways that data quality is always deteriorating. We then discuss how policies can address data quality issues and outline considerations you need to make when defining your data policies. Lastly, we help to translate all this into ROI to understand the bigger implications of your data governance strategy.
If you work in Marketing Technology, chances are you’ve come across the MarTech Map graphic at some point in your career.