Fullcast’s territory-based routing software automatically routes leads, accounts, cases, and more in alignment with your GTM Plan.

Iterable Case Study: Equitable Territory Planning with Fullcast

With the goal of segmenting territories equitably among sales reps, Fullcast helped Iterable create a process to optimize sales planning and increase productivity.

Fullcast Is Your Copilot for Revenue Operations

Build Your GTM Plan in Days, Not Months

Build perfectly balanced and transparent territory, quota, and capacity plans using the criteria that matter most to your business. Deploy instantly back to your CRM when ready.

Continuously Optimize Your GTM

Most plans are out of date as soon as your reps hit the pavement. With Fullcast, you can make continuous plan adjustments in response to real-time resource or strategy changes, eliminating time-consuming manual updates and sales downtime.

Make Smarter Business Decisions

Run unlimited scenarios to determine the best deployment of resources to eliminate coverage gaps and maximize returns. Deploy these plans to your CRM instantly—no spreadsheets required.

Execute with Accuracy

Always make fair and consistent decisions without error—because automated GTM policies for routing, holdouts, data hygiene, and more enforce important Salesforce guardrails.

Design Your Plan from a Single Source of Truth

Consolidate Your RevOps Tech Stack

Spend less time and money on configuring systems and more on strategy with one end-to-end GTM planning platform.


Frequently Asked Questions

Can I share my plans, models, etc. with colleagues for collaboration?

Yes! Since Fullcast is cloud-based, it’s super easy to share all of your plans and data with whomever you choose. No more digging through your files for the right spreadsheet—it’s all there on the Fullcast platform.

Will my data and strategy information be secure with Fullcast?
Your data and confidential company strategies will always be completely safe with Fullcast. We take our clients’ security very seriously, and we’ll always take whatever precautions necessary to ensure that your data remains safe.
Do I need any additional software to integrate with Salesforce?

Nope! It’s easy to connect Fullcast to your existing Salesforce accounts (or any of our current integration partners). Just follow the guidelines provided in the platform and contact the Fullcast team if you run into any issues along the way.

How long will it take for changes to translate from Fullcast to Salesforce?

Any changes you make in the Fullcast platform will be pushed to Salesforce instantaneously. No waiting for spreadsheet updates or uploads—just the information you need as soon as you need it.

Can I assign territories based on nongeographic criteria?

You can assign territories based on any firmographics that make sense for your business. Geographic location is just one of the many criteria you can use to sort and assign territories. You can also assign territories based on size, industry, budget, and more.

Will changes in Salesforce (sales, pipeline changes, etc.) be reflected to Fullcast automatically?

Yes! Two-way integration means that any changes that occur within Salesforce will also be sent to Fullcast, so you can plan your strategy with confidence, knowing that you’re working with the most up-to-date sales data possible.