Fullcast Announces Appointment of James Platt as General Counsel

With over a decade of experience in corporate law, Platt is poised to play a pivotal role in Fullcast’s growth.

SALT LAKE CITY, UTAH—March 27, 2024—Fullcast is pleased to announce the appointment of James Platt as general counsel. Fullcast is an end-to-end revenue operations (RevOps) platform that allows companies to design, manage and track the performance of their go-to-market strategies.

As general counsel, Platt aims to maintain organizational efficiency and ensure that legal frameworks are in place to support Fullcast’s growth plans. As a partner at Kunzler Bean & Adamson, where he has remained for 11 years, Platt has focused on managing a diverse range of corporate legal needs, including equity and debt financing, strategic mergers and acquisitions, capitalization and compliance.

“My background in representing emerging growth companies has equipped me with a unique understanding of the challenges and opportunities that businesses face today,” Platt said. 

Platt said he is excited to be joining Fullcast because of his professional relationship with Fullcast CEO Ryan Westwood and other members of the founding team. He is also eager to be joining a software company with proven success in helping businesses perform intricate sales territory planning. Westwood and his cofounders completed the $34 million seed round and acquisition of Fullcast earlier this year.

“What attracted me to Fullcast was not just the product but also the people behind it,” Platt said. “I have a strong relationship with the entire founding team, and their proven track record in the industry resonated with me.”

Leveraging his background in corporate law and his experience in representing emerging venture capital-backed growth companies, Platt intends to play a pivotal role in Fullcast’s expansion strategy. He said he aims to spearhead the company’s efforts in pursuing targeted acquisitions that align with Fullcast’s vision and objectives. 

“James brings a wealth of legal expertise and a proven track record of success to Fullcast,” Westwood said. “His strategic mindset and deep understanding of the legal landscape will be instrumental as we navigate our next phase of growth and expansion.”



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Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.