Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 5, 2025 | RevOps
Speed alone does not build reliable growth. Top-performingย B2B businessesย focus on shortening the sales cycle at the stages that matter most, not just pushing more volume at the top. The teams that remove specific roadblocks in their process create steadier results...
by Nathan Thompson | Dec 1, 2025 | Sales
In revenue teams, the real blockers are clear: leads sit unassigned, CRM fields go stale, handoffs slip, and forecasts miss. AI-driven analytics are delivering up to aย 43% increase in forecast accuracy. A modern, AI-first strategy is the most reliable way to...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
