Sales Ops Leaders: interview with Paul Homer

In this interview, Dharmesh tallks with Paul Homer of Auth0. Paul explains his stance on the importance of spending time on planning: “If you’re not planning, sales ops becomes a service desk. Something’s broken or I want to make this individual thing better – you spend all of your time break fix or making small improvements. If you don’t spend a trememdous amount of time in a planning phase, you can never get ahead because there’s always so much to do.”

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Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.