Why Quality Data Management Is Essential for Business Success
Bad data is everywhere—just like overpriced lattes and clickbait headlines. And if you’re not cleaning it up, it’s wrecking your business.
Companies run on data, but if that data is riddled with errors, duplicates, and outdated info, every decision based on it is a gamble. Sloppy data hygiene leads to wasted resources, missed revenue, and bad calls that could’ve been avoided. The worst part? Most organizations don’t even realize how much damage their dirty data is doing.
Wondering if you need to clean up your data? Let’s dive into the hard-hitting research on just how much poor data hygiene is costing businesses—and why fixing it should be priority number one.
Poor data directly results in loss of time and money; data quality issues cost US businesses more than $3 trillion per year.
Source: Harvard Business Review
Poor-quality data costs companies an average of $12.9 million every year.
Source: Gartner
Out of 37 percent of respondents working on customer experience for external-facing processes, only 30 percent proactively monitor data quality impacts.
Source: Forrester
More than 80 percent of data producers at companies say they regularly run into data quality issues, and 51 percent indicated they don’t have adequate processes and tools to address these issues.
Source: Datafold
More than 80 percent of CEOs are concerned about the quality of the data they’re basing their decisions on.
Source: Forbes
We Can Help
The key to improving data lies in enhancing processes. Fullcast empowers RevOps heroes to iterate faster, ensuring data quality and operational efficiency.
Fullcast’s professional data desk services clean and optimize your data while maintaining a standard of accuracy. By implementing processes that will enforce custom data hygiene rules, Fullcast is helping companies achieve high-performing results.
Learn more and book a demo here.
