Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It

Mason McMullin, VP of RevOps and Strategy, doesn’t sugarcoat it: visibility is everything. If your processes aren’t documented, shared, and owned, they might as well not exist. In his conversation with Dr. Amy Cook on Go To Market, Mason clarifies that real consolidation isn’t about moving documents into one folder. It’s about aligning OKRs, assigning ownership, and creating systems that work. Because if RevOps isn’t unified, it’s invisible. And if it’s invisible, your team is flying blind.